James Oakley

Associate Professor of Marketing

Phone: 994-2090

346 Reid Hall

E-mail:JJCBE Directory

Curriculum Vita




Dr. James L. Oakley

Professor James Oakley received his Ph.D. in Marketing from the Kellogg School of Management at Northwestern University. Dr. Oakley also holds an M.B.A. from Purdue University, and a B.S. in Psychology from the University of Illinois.

Dr. Oakley’s primary research interests lie in the areas of marketing strategy and branding, and their impact on consumer behavior. The results of his research have been published in a variety of outlets, including the Journal of Consumer Research, Journal of Consumer Psychology, Journal of Health Policy, Politics, & Law, Journal of Applied Psychology, Journal of Service Research, Journal of Marketing Management, Journal of Promotion Management, and in the 2nd volume of Review of Marketing Research. His research has also been cited in the media a number of times, from local articles in newspapers like the Sacramento Bee to national stories in USA Today to international stories in Financial Times and Business Week. In addition, he has served on the Editorial Review Board for the Journal of Consumer Research, is a member of the Executive Board for the Association for Marketing & Health Care Research, and regularly serves as a reviewer for many international journals and conferences.

At Montana State University, Dr. Oakley teaches Principles of Marketing, Marketing for Entrepreneurs, and the Senior Capstone Marketing Course. He also has significant experience teaching in graduate programs in previous faculty appointments at Purdue University; University of California, San Diego; and the University of North Carolina, Charlotte. In addition, he has extensive experience teaching around the world in Hong Kong, Taiwan, and Germany. Throughout his teaching career, Dr. Oakley has received a number of accolades for both graduate and undergraduate teaching.