Academic Director

Demystifying Digital Marketing and Analytics

Jacob Cook, a cofounder at Tadpull and JJCBE’s academic director for Digital Marketing & Analytics program. An adjunct professor for ten years, Jake has created and taught digital marketing, entrepreneurship and innovation courses at the undergraduate, graduate and executive education level. Client engagements have included Google, Microsoft, The Webby Awards, DonorsChoose.org, Jackson Hole Resort, Medallia, and most recently a startup funded on ABC’s SharkTank. Jake was recently selected as “Outstanding Marketing Professor of the Year” by the student chapter of the American Marketing Association in 2016. He holds a BA in Physics and an MA in Marketing from Drury University in Springfield, Missouri. Read More

Program Instructors

Demystifying Digital Marketing and Analytics:

Jake Cook, Co-founder at Tadpull and JJCBE’s academic director for Digital Marketing & Analytics program.

Lee Cook, Co-founder at Tadpull

Brent Rosso, MSU JJCBE Assistant Professor of Management

Eric Van Steenburg, MSU JJCBE Assistant Professor of Marketing

Kristy Young, Founder of BlaZe Interactive, LLC.