Faculty & Academic Director
Jacob Cook, a cofounder at Tadpull and JJCBE’s academic director for Digital Marketing & Analytics program. An adjunct professor for ten years, Jake has created and taught digital marketing, entrepreneurship and innovation courses at the undergraduate, graduate and executive education level.
Jake was a founding member of the Design Sandbox for Engaged Learning (DSEL) which is an interdisciplinary program pairing students from colleges across campus to engage in interdisciplinary courses. His current course, "Innovative Ideation" focuses on teaching the fundamentals of design thinking inspired in large part by Stanford's d.school and "Design for Extreme Affordability" course. Students apply these concepts for real-world problems such as Designing for the Third Act of Life with local senior citizens.
M.A., Marketing, Drury University, Springfield, MO
B.A., Physics, Drury University, Springfield, MO