Eulalie Cook

 

 

Eulalie Cook            

MSU Jabs Executive Education
Program Instructor



 

Email: eulalie@tadpull.com

 

 


 

 

Eulalie is a 15 year marketing professional with deep experience in mapping qualitative and quantitative research findings to drive strategy for integrated online campaigns. Her career has spanned both agency and in-house roles ranging from Montana State University to client engagements with Google, Tyson, Behr Paints, Jackson Hole Resort, Lowline NYC, Mystery Ranch, Medallia, DonorsChoose.org, and a host of innovative B2B and B2C companies.

 

With a penchant for asking questions and a desire to make marketing decisions based on data, she earned a master’s degree in marketing communication and is completing her Ph.D. in the arena of consumer choice for Millennials.

 

In the Executive Education program, Eulalie leads the module around planning integrated online campaigns for user journeys across Search Engine Optimization (SEO), Social Media, and Paid Advertising. This builds on her work as a cofounder of Tadpull, a digital marketing software company that applies design thinking methodologies with data science to solve marketing challenges in real-time.

Education

Ph.D., Candidate, College Choice, Montana State University

M.A., Marketing Communication, Drury University, Springfield, MO

B.S., Journalism, Southern Illinous University

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