Montana State University

MKTG
Marketing


MKTG 241   SALES

MKTG 242D  INTRODUCTION TO INTERNATIONAL BUSINESS

MKTG 290R  UNDERGRADUATE RESEARCH 

MKTG 291   SPECIAL TOPICS

MKTG 292   INDEPENDENT STUDY

MKTG 342R  MARKET RESEARCH

MKTG 343   CONSUMER BEHAVIOR

MKTG 441   INTERNATIONAL MARKETING

MKTG 443   PROMOTION

MKTG 444   RETAIL MANAGEMENT

MKTG 445   PROFESSIONAL SELLING

MKTG 446   MARKETING FOR ENTREPRENEURS

MKTG 447   MARKETING MIX DESIGN

MKTG 449   MARKETING MANAGEMENT

MKTG 490R  UNDERGRADUATE RESEARCH 

MKTG 491   SPECIAL TOPICS

MKTG 492   INDEPENDENT STUDY

MKTG 494   SEMINAR

MKTG 498   INTERNSHIP

MKTG 591   SPECIAL TOPICS

MKTG 592   INDEPENDENT STUDY

MKTG 241 SALES
On Demand 3 cr. LEC 3
-- Principles of sales for non-business majors. Focus is on selling in retail and service environments. This course may not substitute for any required business course.

MKTG 242D INTRODUCTION TO INTERNATIONAL BUSINESS
F,S 3 cr. RCT 3
-- Introduces topics of globalization: differences in political economies, culture, legal systems, and ethical standards; international trade laws; issues in foreign direct investment trade alliances; global economic, financial, marketing, and human resource challenges; and organizational and strategic issues for international business.

MKTG 290R UNDERGRADUATE RESEARCH
F,S 1-6 cr. IND may be repeated
-- Directed undergraduate research which may culminate in a written work or other creative project. Course will address responsible conduct of research.

MKTG 291 SPECIAL TOPICS
On Demand 1 - 4 cr. Maximum 12 cr.
PREREQUISITE: None required but some may be determined necessary by each offering department.
-- Courses not required in any curriculum for which there is a particular one-time need, or given on a trial basis to determine acceptability and demand before requesting a regular course number.

MKTG 292 INDEPENDENT STUDY
On Demand 1 - 3 cr. IND Maximum 6 cr.
PREREQUISITE: Consent of instructor and approval of Associate Dean.
-- Directed research and study on an individual basis. Not to be used as a substitute for a required course.

MKTG 342R MARKET RESEARCH
F,S 3 cr. RCT 3
PREREQUISITE: STAT 217 or MGMT 231; and BUS 341. For business majors: Formal admission to the College of Business.
-- The application of scientific research methods to marketing problems. The emphasis is on survey design and data analysis for market segmentation studies.

MKTG 343 CONSUMER BEHAVIOR
F, S 3 cr. LEC 3
PREREQUISITE: BUS 341. For business majors: Formal admission to the College of Business.
-- Application of behavioral sciences to understanding human behavior in the market place. Emphasis on culture and subculture, social class, reference group, family, attitudes, perception, motivation, personality, and learning theory on consumer and marketing management decisions.

MKTG 441 INTERNATIONAL MARKETING
S 3 cr. LEC 3
PREREQUISITE: BUS 341. For business majors: Formal admission to the College of Business.
-- International economic, financial, cultural, political, and legal environment; marketing research, market segmentation and positioning issues analyzed primarily from a global perspective. Global strategies and organizational designs described and analyzed as related to foreign market entry, sourcing, product development, pricing, promotion, logistics and distribution, and export-import management.

MKTG 443 PROMOTION
F 3 cr. LEC 3
PREREQUISITE: Senior standing, BUS 341. For business majors: Formal admission to the College of Business.
-- Explores the use of advertising, sales promotion, Internet, electronic media, and personal selling as methods for promoting goods and services. Taught from the perspective of the marketing manager, with emphasis on the theory, strategy, and tactics of promotion.

MKTG 444 RETAIL MANAGEMENT
F 3 cr. LEC 3
PREREQUISITE: Senior standing, BUS 341. For business majors: Formal admission to the College of Business.
-- The application of marketing theory to retail management problems. Topics include structure of the retail industry and nature of competition; merchandise planning, budgeting and control; and pricing and location theory.

MKTG 445 PROFESSIONAL SELLING
F 3 cr. LEC 3
PREREQUISITE: BUS 341. For business majors: Formal admission to the College of Business.
-- Personal selling techniques applied to outside sales. Sales organization including structure, training, motivation, and compensation. Evaluation of sales goals and individual performance.

MKTG 446 MARKETING FOR ENTREPRENEURS
F 3 cr. LEC 3
PREREQUISITE: BUS 341. For business majors: Formal admission to the College of Business.
-- This course examines the unique marketing challenges faced by start-up organizations. New firms are often resource constrained. As a result, penetrating markets dominated by larger competitors with new and innovative products and services requires different marketing tactics. Markets are undefined and establishing primary demand for a new product category may be required.

MKTG 447 MARKETING MIX DESIGN
S 3 cr. RCT 3
PREREQUISITE: Senior standing, MKTG 342 and approval of instructor. For business majors: Formal admission to the College of Business.
-- Student teams will apply their expertise in marketing to practical business problems encountered by firms in the community and surrounding area. The problems have their basis in any of the marketing mix elements such as identifying market potential, developing a promotional campaign, or development of a new product.

MKTG 449 MARKETING MANAGEMENT
F, S 3 cr. LEC 3
PREREQUISITE: Senior standing, MKTG 342, MKTG 443 and MKTG 445. For business majors: Formal admission to the College of Business.
-- The content of previous marketing courses is applied using the case method to solve marketing problems. Emphasis is on marketing strategy and implementation.

MKTG 490R UNDERGRADUATE RESEARCH
On Demand 1-6 cr. IND May be repeated. Max 12 cr.
-- Directed undergraduate resear which may culminate in a research paper, journal article, or undergraduate thesis. Course will address responsible conduct of research.

MKTG 491 SPECIAL TOPICS
On Demand 1 - 4 cr. Maximum 12 cr.
PREREQUISITE: Course prerequisites as determined for each offering. For business majors: Formal admission to the College of Business.
-- Courses not required in any curriculum for which there is a particular one-time need, or given on a trial basis to determine acceptability and demand before requesting a regular course number.

MKTG 492 INDEPENDENT STUDY
On Demand 1 - 3 cr. IND Maximum 6 cr.
PREREQUISITE: Junior standing, consent of instructor and approval of Associate Dean. For business majors: Formal admission to the College of Business.
-- Directed research and study on an individual basis. Not to be used as a substitute for a required course.

MKTG 494 SEMINAR
On Demand 1 cr. SEM 1
PREREQUISITE: Junior standing and as determined for each offering. For business majors: Formal admission to the College of Business.
-- Topics offered at the upper-division level which are not covered in regular courses. Students participate in preparing and presenting discussion material.

MKTG 498 INTERNSHIP
On Demand 2 - 12 cr. IND
PREREQUISITE: For business majors: Formal admission to the College of Business and consent of instructor.
-- An individualized assignment arranged with an agency, business, or other organization to provide guided experience in the field.

MKTG 591 SPECIAL TOPICS
On Demand 1 - 4 cr. Maximum 12 cr.
PREREQUISITE: Upper-division courses and others as determined for each offering.
-- Courses not required in any curriculum for which there is a particular one-time need, or given on a trial basis to determine acceptability and demand before requesting a regular course number.

MKTG 592 INDEPENDENT STUDY
On Demand 1 - 3 cr. IND Maximum 6 cr
PREREQUISITE: Graduate standing consent of instructor, approval of Associate Dean and Dean of Graduate Studies.
-- Directed research and study on an individual basis.

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