MKTG
Marketing
MKTG 241 SALES MKTG 242D INTRODUCTION TO INTERNATIONAL BUSINESS MKTG 290R UNDERGRADUATE RESEARCH MKTG 291 SPECIAL TOPICS MKTG 292 INDEPENDENT STUDY MKTG 342R MARKET RESEARCH MKTG 343 CONSUMER BEHAVIOR MKTG 441 INTERNATIONAL MARKETING MKTG 443 PROMOTION MKTG 444 RETAIL MANAGEMENT MKTG 445 PROFESSIONAL SELLING MKTG 446 MARKETING FOR ENTREPRENEURS MKTG 447 MARKETING MIX DESIGN MKTG 449 MARKETING MANAGEMENT MKTG 490R UNDERGRADUATE RESEARCH MKTG 491 SPECIAL TOPICS MKTG 492 INDEPENDENT STUDY MKTG 494 SEMINAR MKTG 498 INTERNSHIP MKTG 591 SPECIAL TOPICS MKTG 592 INDEPENDENT STUDY
MKTG 241 SALES
On Demand 3 cr. LEC 3
-- Principles of sales for non-business majors. Focus
is on selling in retail and service environments. This
course may not substitute for any required business
course.
MKTG 242D INTRODUCTION TO INTERNATIONAL
BUSINESS
F,S 3 cr. RCT 3
-- Introduces topics of globalization: differences in
political economies, culture, legal systems, and ethical
standards; international trade laws; issues in foreign
direct investment trade alliances; global economic,
financial, marketing, and human resource challenges;
and organizational and strategic issues for international
business.
MKTG 290R UNDERGRADUATE RESEARCH
F,S 1-6 cr. IND may be repeated
-- Directed undergraduate research which may culminate in a written work or other creative
project. Course will address responsible conduct of
research.
MKTG 291 SPECIAL TOPICS
On Demand 1 - 4 cr. Maximum 12 cr.
PREREQUISITE: None required but some may be determined
necessary by each offering department.
-- Courses not required in any curriculum for which
there is a particular one-time need, or given on a trial
basis to determine acceptability and demand before requesting
a regular course number.
MKTG 292 INDEPENDENT STUDY
On Demand 1 - 3 cr. IND Maximum 6 cr.
PREREQUISITE: Consent of instructor and approval of
Associate Dean.
-- Directed research and study on an individual basis. Not to be used as a substitute for a required course.
MKTG 342R MARKET RESEARCH
F,S 3 cr. RCT 3
PREREQUISITE: STAT 217 or MGMT 231; and BUS 341. For
business majors: Formal admission to the College of
Business.
-- The application of scientific research methods to
marketing problems. The emphasis is on survey design
and data analysis for market segmentation studies.
MKTG 343 CONSUMER BEHAVIOR
F, S 3 cr. LEC 3
PREREQUISITE: BUS 341. For business majors: Formal admission
to the College of Business.
-- Application of behavioral sciences to understanding
human behavior in the market place. Emphasis on culture
and subculture, social class, reference group, family,
attitudes, perception, motivation, personality, and
learning theory on consumer and marketing management
decisions.
MKTG 441 INTERNATIONAL MARKETING
S 3 cr. LEC 3
PREREQUISITE: BUS 341. For business majors: Formal admission
to the College of Business.
-- International economic, financial, cultural, political,
and legal environment; marketing research, market segmentation
and positioning issues analyzed primarily from a global
perspective. Global strategies and organizational designs
described and analyzed as related to foreign market
entry, sourcing, product development, pricing, promotion,
logistics and distribution, and export-import management.
MKTG 443 PROMOTION
F 3 cr. LEC 3
PREREQUISITE: Senior standing, BUS 341. For business
majors: Formal admission to the College of Business.
-- Explores the use of advertising, sales promotion,
Internet, electronic media, and personal selling as
methods for promoting goods and services. Taught from
the perspective of the marketing manager, with emphasis
on the theory, strategy, and tactics of promotion.
MKTG 444 RETAIL MANAGEMENT
F 3 cr. LEC 3
PREREQUISITE: Senior standing, BUS 341. For business
majors: Formal admission to the College of Business.
-- The application of marketing theory to retail management
problems. Topics include structure of the retail industry
and nature of competition; merchandise planning, budgeting
and control; and pricing and location theory.
MKTG 445 PROFESSIONAL SELLING
F 3 cr. LEC 3
PREREQUISITE: BUS 341. For business majors: Formal admission
to the College of Business.
-- Personal selling techniques applied to outside sales.
Sales organization including structure, training, motivation,
and compensation. Evaluation of sales goals and individual
performance.
MKTG 446 MARKETING FOR ENTREPRENEURS
F 3 cr. LEC 3
PREREQUISITE: BUS 341. For business majors: Formal admission
to the College of Business.
-- This course examines the unique marketing challenges
faced by start-up organizations. New firms are often
resource constrained. As a result, penetrating markets
dominated by larger competitors with new and innovative
products and services requires different marketing tactics.
Markets are undefined and establishing primary demand
for a new product category may be required.
MKTG 447 MARKETING MIX DESIGN
S 3 cr. RCT 3
PREREQUISITE: Senior standing, MKTG 342 and approval
of instructor. For business majors: Formal admission
to the College of Business.
-- Student teams will apply their expertise in marketing
to practical business problems encountered by firms
in the community and surrounding area. The problems
have their basis in any of the marketing mix elements
such as identifying market potential, developing a promotional
campaign, or development of a new product.
MKTG 449 MARKETING MANAGEMENT
F, S 3 cr. LEC 3
PREREQUISITE: Senior standing, MKTG 342, MKTG 443 and
MKTG 445. For business majors: Formal admission to the
College of Business.
-- The content of previous marketing courses is applied
using the case method to solve marketing problems. Emphasis
is on marketing strategy and implementation.
MKTG 490R UNDERGRADUATE RESEARCH
On Demand 1-6 cr. IND May be repeated. Max 12 cr.
-- Directed undergraduate resear which may culminate in a research paper, journal article,
or undergraduate thesis. Course will address responsible
conduct of research.
MKTG 491 SPECIAL TOPICS
On Demand 1 - 4 cr. Maximum 12 cr.
PREREQUISITE: Course prerequisites as determined for
each offering. For business majors: Formal admission
to the College of Business.
-- Courses not required in any curriculum for which
there is a particular one-time need, or given on a trial
basis to determine acceptability and demand before requesting
a regular course number.
MKTG 492 INDEPENDENT STUDY
On Demand 1 - 3 cr. IND Maximum 6 cr.
PREREQUISITE: Junior standing, consent of instructor
and approval of Associate Dean. For business majors:
Formal admission to the College of Business.
-- Directed research and study on an individual basis. Not to be used as a substitute for a required course.
MKTG 494 SEMINAR
On Demand 1 cr. SEM 1
PREREQUISITE: Junior standing and as determined for
each offering. For business majors: Formal admission
to the College of Business.
-- Topics offered at the upper-division level which
are not covered in regular courses. Students participate
in preparing and presenting discussion material.
MKTG 498 INTERNSHIP
On Demand 2 - 12 cr. IND
PREREQUISITE: For business majors: Formal admission
to the College of Business and consent of instructor.
-- An individualized assignment arranged with an agency,
business, or other organization to provide guided experience
in the field.
MKTG 591 SPECIAL TOPICS
On Demand 1 - 4 cr. Maximum 12 cr.
PREREQUISITE: Upper-division courses and others as determined
for each offering.
-- Courses not required in any curriculum for which
there is a particular one-time need, or given on a trial
basis to determine acceptability and demand before requesting
a regular course number.
MKTG 592 INDEPENDENT STUDY
On Demand 1 - 3 cr. IND Maximum 6 cr
PREREQUISITE: Graduate standing consent of instructor,
approval of Associate Dean and Dean of Graduate Studies.
-- Directed research and study on an individual basis.
