Montana State University

Marketing


Marketing is the art and science of managing relationships between buyers and sellers. As such, every product, service and idea that is offered requires marketing. In addition to businesses, marketing technologies are used by non-profit organizations, government agencies, political entities, and other types of organizations.  Modern marketing decisions are based on statistical analyses, market tests, and other research techniques. Studying marketing prepares students to enter this growing and ever-changing sector of the global economy in positions such as marketing managers, sales managers, retail buyers, marketing representatives, professional salespersons, internet or direct response marketing managers, and advertising account representatives.


MARKETING OPTION

Freshman Year F S
BGEN 194US--Seminar*    3
ECNS 202--Principles of Macroeconomics     3
M 161Q--Survey of Calculus     4
Non-Business, Non-Economics
    and General Electives and University Core    
12 8
15 15

*Students transferring into the College of Business, either from another institution or from another MSU department, who have already earned credit for a University Seminar (US) course must take BGEN 204 instead of BGEN 194US.

Sophomore Year F S
ACTG 201--Principles of Financial Accounting     3
ACTG 202--Principles of Managerial Accounting     3
BMGT 205--Professional Communication Fundamentals    3
BMIS 211--Introduction to Business Decision Support    3
ECNS 204IS--Microeconomics     3
STAT 216Q--Introduction to Statistics     3
Take one of the following:
     STAT 217Q--Intermediate Statistical Concepts    3
     BMGT 240IS--Business Research Methods     3
Non-Business, Non-Economics
     and General Electives and University Core    
6 3
15 15
Junior Year F S
BMGT 335--Management and Organization    3
BGEN 302--Career Perspectives    1
BMIS 311--Management Information Systems     3
BMGT 322--Operations Management      3
BMKT 325--Principles of Marketing     3
BFIN 322--Business Finance     3
BGEN 361--Principles of Business Law      3
BMKT 342R--Marketing Research     3
BMKT 337--Consumer Behavior     3
Non-Business, Non-Economics
     and General Electives and University Core    
5 0
15 15
Senior Year F S
BGEN 499--Business Senior Seminar     4
BMKT 436--Sales and Sales Management 3  
BMKT 343--Integrated Marketing Communication     3  
BMKT 499--Marketing Management     3
Take one of the following (3 credits):
     BMKT 441--International Marketing 3
     BMKT 444--Retail Management 3
     BMKT 446--Marketing for Entrepreneurs 3
     BMKT 447--Marketing Mix Design 3
     BMKT 498--Internship 3 or 3
     MKTG 490R--Undergraduate Research 3 or 3
*Approved Restricted Elective 3 or 3
Non-Business, Non-Economics
      Electives and University Core    
0-9 0-8
15 15

*Approved Restricted Elective - One course (3 credits) of a 300- or 400-level course pre-approved by the student's faculty advisor.

All business majors must be formally admitted to the College of Business in order to enroll in all upper-division (300-400 level) option courses (ACTG, BFIN, BMGT, BMKT, BGEN, BMIS) and BGEN 499, Business Senior Seminar.

A minimum of 120 credits is required for graduation; 42 of these credits must be in courses numbered 300 and above; 54 credits must be non-business/non-economics rubrics (although ECNS101, ECNS 202, ECNS 204IS, BMGT 240IS may be included); University Core credit requirements must be satisfied.

All students transferring to the College of Business must meet the College of Business residency requirements.


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Updated: December 7, 2011