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> College of Business
Course Information/Objectives
Course Information/Objectives for Accounting, Business, Finance, Management, and Marketing
ACCOUNTING COURSES:
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BUSINESS COURSES:
- BUS 101: First Year Seminar - Introduction to the language of business and integration into the culture and expectations of higher education. Through a variety of assignments, readings, and activities in a seminar setting, the course focuses on written and oral communication, teamwork, critical thinking, and issues facing prospective business professionals.
- BUS 201: Managerial Communication - This course has two separate, but integrated, key objectives. One is to develop an understanding of some of the typical models used to convey different types of managerial communications. The other is to provide the opportunity to become a more skilled communicator through practical exercises that use those models. Students individual communications skills will be enhanced through written assignments, oral presentations, and team assignments.
- BUS 221: Financial Accounting - Students in this course will learn how to: Describe how accounting meets information needs of investors, creditors, regulatory agencies and taxing authorities; Apply elementary critical thinking skills to common financial and business decisions; Explain the elements of, relationships among, and the accounting concepts underlying the primary financial statements; Explain the uses and limitations of financial statements and related information in making business decisions; Recognize how the accounting cycle accomplishes the task of processing financial transactions to create financial statements; Define key business terms such as bonds, stocks, audits, fixed assets liabilities, etc.
- BUS 222: Managerial Accounting - Designed for non-accounting majors, this course focuses on how managers use accounting information for decision-making. Students will study product, service, and activity based costing; analyze costs for budgeting and pricing decisions, evaluate performance using financial and nonfinancial measures, and practice making a variety of short-term and long-term managerial decisions.
- BUS 301: Management and Organization - This is the business core management course. It introduces fundamental concepts and models relevant to strategic management, organizational behavior, and decision making. Major emphasis is on the principles and practices of managing as an interpersonal activity. Our desire is to be a dynamic learning organization. Students and instructors together will confront issues facing managers today, will learn about the theories and models of management, and will work to develop the skills and characteristics, which managers must possess to effectively deal with those issues.
- BUS 302: Career Perspectives - This one credit course reinforces the processes of career planning and development through self-assessment, exploration of career options, early planning, and goal setting as they relate to careers in business. Individualized feedback is provided on career-related isues such as internships, interviewing, and self-presentation. The course is highly interactive and incorporates guests such as alums and other corporate mentors, faculty, and senior students. Experiential exercises include career development tools that help individuals asses their strengths and weaknesses, interests and preferences.
- BUS
311: Information Systems - Upon successful completion of this course the student should be able to: Understand foundation concepts of information systems; Understand the roles of information systems in business functions and processes; Understand basic knowledge of information technology, including data resource management, and telecommunications; Understand the roles of information systems in gaining competitive advantage; Understand the process of designing and developing information systems; and, Understand the challenges of information technologies including security and ethical challenges.
- BUS
331: Operations Management - Operations Management is the study of how companies and organizations provide their products and services. Major activities in this process include resource optimization, process design and control, forecasting, statistical process control, inventory management, scheduling and project management. There are a large number of topics such as reliability, decision analysis, capacity planning, workplace layout and organization, and value or supply chain management that supplement the major activities listed above. There are two primary areas of learning in this effort: understanding the operational issues and concepts and then developing quantitative tools to aid in decision making. When you complete this course you should: Have a good overall understanding of the concepts and issues facing Operations Managers in today's business world; and, have a toolkit of quantitative models useful in analyzing operational problems and have a good level of proficiency at utilizing them.
- BUS 341: Marketing - This course is designed to strengthen students understanding of marketing principles so that they are able to apply this knowledge in a real-world setting. Topics covered will include marketing, strategy, segmentation, targeting, promoting, positioning, differentiation, distribution and pricing, among other things. Consistent with the goals of the CoB, there will be a strong emphasis on integrated experiential learning by gaining marketing knowledge from real-life examples in an interactive setting.
- BUS 351: Finance - The objective of this course is to develop an understanding of the fundamentals of financial decision making, particularly as applied in the corporate organizational form. Topics addressed include: the time value of money, financial markets, corporate financial statement analysis, the risk/return trade-off, security valuation models, and capital budgeting.
- BUS 361: Introduction to Law - The two main and equally important objectives of BUS 361 are 1) to expose the student to some basic legal, social and ethical issues and rules which students should be aware of as citizens and business people, and 2) to help students improve critical and creative thinking skills.
- BUS 474: Senior Seminar - In BUS 474 students will: do excellent industry- and company-level analyses; make well-reasoned, actionable recommendations based on analyses of complex information; listen to, build on, and critique constructively others' rationales for analyses and decisions; and make and execute strategic decisions, drawing on analyses of complex information.
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FINANCE COURSES:
- FIN 352: Intermediate Finance - This course is an in-depth extension of financial management topics introduced in BUS 351. Topics include: risk, valuation, cost of capital, capital budgeting, capital structure, dividend policy, ethical and professional standards for finance professionals, and quantitative methods essential for effective financial analysis. The time value of money, financial statements, and ratios, portfolio theory, and derivative securities are also be covered.
MANAGEMENT COURSES:
- MGMT 366: Managerial Analysis and
Action I - This course is part of a sequence of courses designed to provide students with the opportunity to learn How to Manage. The course will use hands-on experiences to promote students' development of the knowledge, skills, and behaviors consistent with success in introductory management jobs. Students will be exposed to detailed, in-depth knowledge of a limited number of management subjects that support the practical management skills and behaviors being emphasized.
- MGMT
413: Managerial Support Systems - Practical application
of Microsoft Excel including Visual Basic for Applications (VBA) to
Decision Support problem types common in business.
- MGMT
415: Management of Information Technology - This course focuses on a number of critical issues pertaining to the management of the information technology resource. Since management of the information technology resource is the prevue of the Chief Information Officer, much of the subject material will be presented from the perspective of the CIO. Alignment of Business and IT strategies remains a major challenge. A significant portion of the course looks at measuring that alignment as a means to identifying how best to improve alignment. This course is designed to provide students with background knowledge of the components of Information System Strategic Alignment as well as tools and techniques to assess an organization's maturity level. The ultimate purpose is to prepare students to assess an organization's Information Systems and identify specific approaches to increasing the organization's Strategic Alignment Maturity.
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MARKETING COURSES:
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