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Assistant Professor of Marketing
Phone:
994-6193
Office: 347 Reid Hall
Email: See COB Directory
Curriculum
Vita
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Caroline Graham Austin
Graham Austin received her PhD in marketing from the University of Georgia in 2008. Austin received her master’s degree in American studies from the University of Notre Dame. Her bachelor’s degree in history is from Mercer University in Georgia, where she was also a visiting member of the faculty from 2005-2007.
Austin's primary research interest revolves around people’s use of consumption (and non-consumption) as a means of interpersonal communication. She is interested in different brand and product meanings for different people and her current research focuses on how lifestyle branding affects brand managers, consumers and the marketspace they share. Some of her other working papers include a study of women who don’t wear engagement rings, consumer interpretations of the same brands in different contexts and consumer perceptions of gift cards vs. gifts.
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