David Snepenger Vita

• Introduction to Marketing
• Consumer Behavior
• Marketing Research
• Marketing of Tourism Services

• Ph.D. Natural Resources, Texas A&M University, College Station, Texas, (1982).  Areas of study:  Leisure Behavior, Sociology, Statistics, and Marketing.  Dissertation:  "Leisure Activity Participation Models and the Level of Discourse."
• M.A.  Economics, University of Colorado, Boulder, Colorado, (1977).  Areas of study:  Economics, Statistics, and Recreation Management.
• B.A. Economics, University of Northern Colorado, Greeley, Colorado, (1975).  Areas of study:  Economics, Mathematics, and Business.

•      Professor  (1987-present) College of Business, Montana State University, Bozeman, Montana.
• Teach Consumer Behavior, Marketing Research, Principles of Marketing, Tourism Services Marketing and Business Strategy; conduct research; and serve on committees.  Supervised many undergraduate and graduate student research projects which resulted in refereed publications and/or conference presentations.   
•      Assistant Professor  (1985-1987)  School of Management, University of Alaska, Fairbanks, Alaska.
• Taught Principles of Marketing, Travel and Tourism Services Marketing, Consumer Behavior, Marketing Research, MBA Marketing Management and MBA Marketing Seminar; conducted research; and served on committees.  Supervised two Masters research projects both of which resulted  in a refereed publication.
• Assistant Professor  (1984-1985)  Department of Marketing, Kansas State University, Manhattan, Kansas.
  • Taught Principles of Marketing, Marketing Strategy, and MBA Marketing Management; conducted research.
• Economist  (1982-1984)  U.S. Army Corps of Engineers, Waterways Experiment Station, Vicksburg, Mississippi.
  • Developed, planned, advised, administered, and coordinated various economic studies.
•      Market Research Analyst and Associate Coordinator  (1979-1981) Computerized Telephone Interview Center.  Texas Agriculture Extension Service, College Station.
  • Coordinated efforts among primary investigators, survey specialists, and computer programmer for several large scale surveys.  Managed telephone interviewers and delegated responsibilities to subordinates.  Designed survey instruments, analyzed data, and wrote reports.
• Research Associate  (1977-1979)  Department of Recreation and Parks, Texas A&M University.
  • Developed and undertook basic research focusing on tourism and leisure behavior.
• Market Research Analyst  (1977)  Bureau of Business Research, Boulder, Colorado.
  • Associate editor for a survey of Colorado manufacturers.

• "Light and Heavy Users of a Tourism-Impacted Shopping Space" submitted to Annals of Tourism Research, 2001.

• "The Embrace-Withdraw Continuum Scale: Operationalizing Residents' Attitudes Towards Tourism Development" Journal of Travel Research 40(2):155-161. 2001, (with Ryan O'Connell and Mary Snepenger).
• Perspectives:  Marketing Approaches, Academic Editor for marketing reader, Coursewise Publishing, Inc., 1999.
• "Family Decision Making and Tourism Behaviors and Attitudes," in Consumer Behavior in Travel and Tourism, Edited by Yoel Mansfeld and Abraham Pizam, New York: Haworth Hospitality Press, 1999 (with Catherine M. Nichols).
•  "Is Downtown Mainly for Tourists?" Journal of Travel Research 36(3):5-12. 1998, (with Steve Reiman, Jerry Johnson, and Mary Snepenger).
• "Marketing Research for Entrepreneurs and Small Business Managers," Mont Guide, Human Resources Development, 1997.
• "Tourism Marketing Basics" and parts of "Potential Project Identification" in Community Tourism Assessment Handbook, Edited by Jane L. Brass, Corvallis, Oregon:  Western Rural Development Center, 1996.
• "Travel Stimulated Entrepreneurial Migration," Journal of Travel Research,    34(1):40-44, 1995 (with Jerry Johnson and Raymond Rasker).
• "Residents' Perceptions of Tourism Development in a Transitional Rural Economy,"  Annals of Tourism Research, 21(3):629-642, 1994 (with Jerry Johnson and Sevgin Akis).
• "The Montana Tourism Primer:  An Assessment of Tourism Potential in Rural Communities,"  Research Report 26, Institute for Tourism and Recreation Research, University of Montana, Missoula, 1993 (with Michael Yuan and Susan Yuan).
• "Application of the Tourism Life Cycle Concept in the Greater Yellowstone Region," Society & Natural Resources, 6(2):127-148 (with Jerry Johnson) 1993.
• "Market Structure Analysis of Media Selection Practices by Travel Services," Journal of Travel and Tourism Marketing, 2(2): 21-36, 1993 (with Mary Snepenger).  Also published in Communication and Channel Systems in Tourism Marketing, eds.   M. Uysal and D. Fesenmaier, New York:  The Haworth Press, Inc., 1993.
• "Information Search by Pleasure Travelers," in VNR's Encyclopedia of Hospitality and   Tourism, edited by M.A. Kahn, M.D. Olsen, and T. Var, New York: Van Nostrand  Reinhold, 1993, (with Mary Snepenger).
• "An Ecotourism Assessment of Tortuguero, Costa Rica," Annals of Tourism Research, 19(2):367-370, 1992 (with David Lee).
• "Media Viewing Behavior," Annals of Tourism Research, 19(3):562-564, 1992 (with Bill Collins and Mary Snepenger).
• "Political Self-Identification and the Perception of Economic, Social and Environmental Impacts of Tourism," Annals of Tourism Research, 18(3):511-514, 1991 (with Jerry D. Johnson).
• "Visitation to Yellowstone National Park After the Fires of  1988," Annals of Tourism Research, 18(2):319-320, 1991 (with Sitki Karahan).
• "Seasonality of Demand," Annals of Tourism Research, 17(4):628-630, 1990 (with Barry Houser and Mary Snepenger).
• "Differences Among Nonresident Tourists Making Consumptive and    Nonconsumptive Uses of Alaskan Wildlife," Arctic 43(3):262-266, 1990 (with Terry Bowyer).
• "Information Search Strategies by Destination Naive Tourists," Journal of Travel Research 29(1):13-16, 1990 (with Kelli Meged, Mary Snelling, and Kelly Worrall).
• "Demographic and Situational Correlates of Business Travel," Journal of Travel Research 28(4):27-32, 1990 (with Laura Milner).
• "Profiling the Arctic Tourist," Annals of Tourism Research 16(4):566-570, 1989 (with Pat Moore).
• "Projecting Visitation to Yellowstone National Park After the Fires of 1988," Journal of Travel Research, 28(1):39-40, 1989 (with David Peterson and Jill Bench).
• "Family Decision Making and Tourism Behavior and Attitudes," Journal of Travel Research, 26(4):2-6, 1988 (with Catherine Nichols).
• "Segmenting the Vacation Market by Novelty-Seeking Role," Journal of Travel Research, 26(3):8-14, 1987.
• "Highlights from the Tourism Services Marketing Conference, Cleveland State University, Cleveland, Ohio, September 24-26, 1987," Journal of Travel Research, 25(3):34-36, 1987.
• "Segmenting Texas Snow Skiers," Journal of Travel Research, 25(2):19-23, 1986 (with Allan S. Mills and Hermel Courtier)
• "A Review of Leisure Participation Models Based on the Level of Discourse Taxonomy," Leisure Sciences, 7(4):443-465, 1985 (with John L. Crompton).
• "A Longitudinal Analysis of Nationwide Hunting and Fishing Indicators:  1955-1980," Leisure Sciences, 7(3):297-319, 1985 (with Robert B. Ditton).
• "Economic Valuation of Aquatic Plant Management Plans," Miscellaneous Paper A-84, (with William Hansen) U.S. Army Corps of Engineers, Waterways Experiment Station, CE, Vicksburg, Mississippi, 1984.
• "Leisure Activity Participation Models and the Level of Discourse Theory," Journal of Leisure Research, 16(1):22-33, 1984 (with John L. Crompton).
• "Distribution Analysis for Leisure Activities," Journal of Leisure Research, 14(2):168-180, 1982 (with Neil H. Cheek, Jr.).
• "Pest Control Practices in Texas Households:  A 1980 Survey of Pesticide Knowledge, Usage, and Source of Information," Texas Agriculture Extension Service (with Rodney L. Holloway and Arthur G. Cosby), 1982.
• "Agriculture Pesticide Use in Texas:  Results from a 1980 Survey of Certified Private Applicators," Texas Agriculture Extension Service (with Rodney L. Holloway and Arthur G. Cosby), 1982.
• Survey of Colorado Manufacturers 1977-1978, Business Research Division, University of Colorado, Boulder, Colorado (with C. Goldner and J. Allen), 1978.

• "Segmenting Tourists and Local Residents Use of Tourism-Impacted Shopping Spaces" 2000 Undergraduate Scholars Conference, Montana State University, Leann Murphy.  Also presented at the College of Business Advisory Council Meeting, February 2001.
• "Downtown as an Indicator of Tourism Impacts on Rural Communities," 1999 Congress on Recreation and Resource Capacity, Aspen, Colorado, December, 1999.
• "A Longitudinal Analysis of Perceived Tourism Impacts in Silver Valley, Idaho," 1999 Congress on Recreation and Resource Capacity, Aspen, Colorado, December, 1999 (with Jerry Johnson and Shawn McQuillen). 
• "Branding Outdoor Recreation Opportunities in the Public Sector," 29^th Annual Travel and Tourism Research Association Meetings, Fort Worth, Texas, June, 1998.
• Invited presenter at the Wheeler Round Table Conference, Spring, 1997.  The topic was tourism in Montana. 
• 1997 Dumbing Down Conference, Spring, Montana State University, Bozeman.
• Undergraduate Scholars Conference 96/97 - Chaired a session of oral presentations and I had two student present. 
• "Tourism in Montana After the 1988 Fires in Yellowstone National Park" with Jerry Johnson and Nikki Friede and a poster presentation of "Information seeking behavior concerning the 1988 fires in Yellowstone National Park" with William Collins and Mary Snepenger.  Presented at The Ecological Implications of Fire in Greater Yellowstone, Second Biennial Scientific Conference on the Greater Yellowstone Ecosystem, September 1993, YNP, Wyoming.  Proceeding published in 1996 by International Association of Wildland Fire, Fairfield, Washington.
• "The Contribution of Tourism to Business Diversity in the Greater Yellowstone Region" a poster presentation at the TTRA Annual 1993 Meetings in Whistler, B.C.
• Initiator and coordinator of the Montana State University Undergraduate Scholar Conference, 1992, 1993 and 1996.
• Session Chair and paper presenter at the 1992 TIMS/ORSA Annual Meetings, Orlando, Florida.  The paper was titled "Media Selection Practices by Tourism Businesses."
• Manuscript reviewer for the 1992 Travel and Tourism Research Association (TTRA) Annual Meetings, Minneapolis, Minnesota.
• Session Chair and manuscript reviewer for the 1991 Travel and Tourism Research Association (TTRA) Annual Meetings, Long Beach, California.
• Manuscript reviewer for the 1990 TTRA Annual Meetings, New Orleans, Louisiana.
• Session Chair and manuscript reviewer for the 1989 TTRA Annual Meetings in Honolulu, Hawaii.  Session entitled "Macro Perspectives in Tourism Planning."
• "Projected 1989 Visitation to Yellowstone National Park," presented at Examining the Greater Yellowstone Ecosystem: A Symposium on Land and Resource Management, April 13-15, 1989, University of Wyoming, Laramie (with Jill Bench and David    Peterson).
• "Characteristics of Tourism Businesses Impacted by Seasonality of Demand:  An Exploratory Analysis," Proceedings of the Travel and Tourism Research Association's (TTRA) 19th Annual Conference June 19-23, 1988, Montreal, Quebec (with Muzaffer Uysal).
• "Assessing the Marketing Effectiveness of Service Organizations:  The Tourism Case," Services Marketing Panel, Western Marketing Educators' Association Conference, April 1988, Los Angeles, California.
• "Identifying and Targeting the Light and Heavy Halves of the Souvenir Market," Proceedings of the TTRA'S 18th Annual Conference June 7-11, 1987, Seattle, Washington (with Ralph Nestor and Catherine Nichols). 
• "Sex Differences, Store Characteristics and Clothing Gift Purchases," Proceedings of the 1985 Southwest Business Symposium, Central State University, Edmond, Oklahoma (with David M. Andrus and Wayne Norvell).
• "Public Policy and Product Development Strategies:  The Changing Drinking Law and the Nonalcoholic Beverage Bar Case," Proceedings of the 1985 Southwest Business Symposium, Central State University, Edmond, Oklahoma (with John Herde and David M. Andrus).

• Marketing Basics for Entrepreneurs Workshop in Conrad, Montana, March, 2001.  Montana Agriculture Extension Service.
• Study for Big Fork, Montana concerning the effect of highway closure on tourism expenditures in the community, Fall 2000.
• Positioning and marketing strategy workshop with a resort in the southwestern U.S.
• Tourism Marketing Workshops around Montana for Travel Montana, 1998-1999, 1993 - 1996
• Retailing Marketing Basics workshops with MSU Extension Service, 1996, presentations in communities around the state.
• Athletic Department at MSU, 1996, Market research study of alumni.
• Off the Beaten Path, Bozeman, Montana, 1996, Market research studies of clientele.
• Farm and Ranch Recreation Workshops around Montana for Travel Montana, Department of Commerce, State of Montana, 1995.
• Getting Down to Business Series with the MSU Extension Service, 1991 - 1995.  Presentations in communities around Montana.
• Consultant to Choteau, Montana for tourism economic development project, 1991-1992.  Montana Extension Service, U.S. Forest Service, Division of Tourism-State of Montana, and the Institute for Tourism and Recreation Research.  Presented tourism marketing workshops, developed a strategic planning scale, and advised in strategic planning.  Developed a Tourism Primer with Mike Yuan of the Institute for Tourism and Recreation Research.
• Advisor to Marketing Club, Montana State University, 1992-93.
• Consultant to the Institute for Tourism and Recreation Research, University of Montana, 1991-92.
• Tourism marketing and management workshops for the Blackfeet Community College, 1991-92.
• Marketing Workshops to small businesses in Montana through the Montana State Extension Service, 1989-92.  Wrote monograph entitled "Marketing Research Basics for Entrepreneurs and Small Business Managers."
• Project leader for "The Gallatin County Economic, Political, and Social Profile" for the Gallatin Development Corporation, 1990.
• Consultant for tourism and natural resources marketing to Research Triangle Institute, Research Triangle Park, North Carolina.
• Market Planning for Public Lands course for the U.S. Forest Service, 1989-90.
• Tourism marketing study for the National Park Service (Yellowstone National Park), 1988-89, Final report entitled "Marketing Yellowstone National Park After the Fires of 1988."
• Tourism advertising study for the state of Montana, 1987.
• Marketing strategy study for the Museum of the Rockies, Bozeman, Montana, 1987.
• Market analysis for a restaurant in Bozeman, Montana, 1987.
• Strategic planning study for the public television station in Fairbanks, Alaska, 1986.
• Image study for the Association of Home Economists of Alaska, 1986.
• Market segmentation study for a retailer, Fairbanks, Alaska, 1986.
• Marketing consultant for Athletic Club in Fairbanks, Alaska, 1985-86.
• Developed Principles of Marketing Correspondence Course (with Mary Snepenger), 1986.

• "What makes shopping on vacation so much fun?' Tim Christiansen and David Snepenger.  Western Business News, October, 2001.
• "Residents split on Wal-Mart expansion: Survey looks at attitudes toward retailing giant." Bozeman Daily Chronicle, December 12, 2001:p.1.  Write up of class project presentation.
• "Tourists' billfolds speak loudly in state." David Snepenger. Great Falls Tribune, December 20, 2001:p.6S.
• "Mood or mall?" David Snepenger and Tim Christiansen. Bozeman Daily Chronical, July 23, 2001:p.A5, Research Roundup.

• MSU Best Grant reciepient Spring 2002.  Course release for research.  Funded by Offices of the Provost and Vice President of Academic Affairs and the Vice President of Research at Montana State University. 
• International Council of Shopping Centers Educational Foundation (ICSCEF) Research Grant, May 2001, with Dr. Tim Christiansen.  "Is it the Mall or the Mood that Encourages Tourists to Shop?"
• "A Multi-index Comparison of Retail Shopping Spaces in a Tourism Impacted Community."  Not funded by MSU Humanity and Social Science grant, 2001.
• Induction into the Golden Key National Honor Society as an honory member, Leann Murphy nominating student, Fall 2000.
• 2000 Annual MSU Alumni-Chamber of Commerce Award for Excellence in Teaching.  Recognized by Sean McQuillen
• 1998 Mortar Board recognition of outstanding performance and dedication as an educator.  Mortar Board academic honor society.  Sponsored by Susana Ponce.
• 1996 Odyssey Award for the education and training category, Travel Industry Association of America.  Member of a team that designed and presented the Farm and Ranch Workshop program.
• Coordinated the research project of an undergraduate student, Steven Reiman, who received the Outstanding Undergraduate Scholar Award for the College of Business, at the 1995 MSU Undergraduate Scholar Conference.
• Received grant from Montana Resource Conservation and Development Corporation to estimate the market potential of a new product.
• Received grant from the US National Parks Service to study the tourism impacts of the fires of 1988 in Yellowstone National Park.
• Solicited and received a $25,000 contract with the Army Corps of Engineers for data collection 1992-93.  All funds directed to the marketing club.
• Outstanding Contributor Award, College of Business, Montana State University.  Initiating the Undergraduate Scholar Conference, 1992.
• Undergraduate Scholar Conference at MSU, May 1992.  Funded by a grant from the Teacher Learning Committee and the private sector.  Conference initiator and coordinator. 
• College of Business Research Award, Montana State University; 1990-91, 1989-90, 1988-89, 1987-88.
• Grant recipient, 1987, Computer Applications in Non-traditional Computer Courses, Computer Committee, Montana State University.
• Outstanding Researcher of the Year, 1987, School of Management, University of Alaska--Fairbanks.
• Distinguished Young American, 1984, Jr. Chamber of Commerce.
• Nominated for Distinguished Graduate Student Award, Graduate College, Texas A&M University, 1982.

• Review of Marketing Research courses for Irwin/McGraw-Hill, December 2001.
• Text book reviewer for Buyer Analysis for Marketing Strategy by G. Biehal and D. Durand, Irwin/McGraw Hill.  Publication pending.
• Member of the Advisory Board for Annual Edition of Marketing, Dushkin Publishing Group, Inc.; 98/99, 96/97, 95/96, 94/95, 93/94, 92/93, 91/92, 90/91. 
• Text book reviewer for Marketing Research by A. Parasuraman, Addison-Wesley Publishing Company.
• Editorial review board member Journal of Travel Research.
• Reviewer for Journal of Travel Research, Annals of Tourism Research, Tourism Analysis, International Journal of Hospitality Management, Leisure Sciences, Journal of Leisure Research, Journal of Park and Recreation Administration, International Journal of Consumer Marketing,and Arctic.

• Dr. Richard Perdue, Professor of Tourism Management, University of Colorado, Campus Box 419, Boulder, Colorado 80309-0419 (303) 492-2923, Richard.Perdue@Colorado.edu.
• Dr. John L. Crompton, Professor, Department of Recreation, Parks, and Tourism Sciences, Texas A&M University, College Station, Texas 77843, (409) 845-5411, Fax (409) 845-0446, jcrompto@rpts.tamu.edu.
• Dr. Robert Swinth, Professor, College of Business, Montana State University, Bozeman, Montana 59717-0007, (406) 994-6191, rlswinth@montana.edu.
• Charles Goeldner, Professor, University of Colorado, Business Research Division, Campus Box 420, Boulder, Colorado 80309-0420, (303) 492-4267, Charles.Goeldner@Colorado.edu.
• Dr. William Pride, Professor, Department of Marketing, Texas A&M University
• College Station, Texas 77843 (409) 845-5457, w-pride@tamu.edu.