Montana State University

MSU marketing professor co-authors paper about pharmaceutical industry self-regulation

March 1, 2013 -- MSU News Service

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A paper co-authored by Montana State University associate professor of marketing James Oakley is available online and will be published in the June issue of the Journal of Health Politics, Policy and Law.

The paper, "The Politics and Strategy of Industry Self-Regulation: The Pharmaceutical Industry's Principles for Ethical Direct-to-Consumer Advertising as a Deceptive Blocking Strategy," was written by Oakley and Denis Arnold, associate professor of management and Surtman Distinguished Scholar in Business Ethics in the Belk College of Business at UNC Charlotte.

The research suggests that the pharmaceutical industry fails at self-policing drug advertising, and that their marketing campaigns fail to responsibility educate consumers.

The Journal of Health Politics, Policy and Law is published by Duke University Press. More information is available at

Contact: Audrey Lee, (406) 994-7026 or