Montana State University

"Understanding the Future Customer" seminars to be held in 11 Montana cities this summer

April 22, 2013 -- MSU News Service

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Tel: (406) 994-4571

Jim Oakley, an associate professor of marketing at Montana State University's College of Business, will present "Understanding the Future Customer" in 11 cities across the state this summer as part of the college's State Farm Family Business Program On the Road.

The seminars, which are free and open to the public, will be held at the following dates and locations:

Monday, May 20:
, 3-5 p.m., Central Montana Education Center

Tuesday, May 21:
, 3-5 p.m., Cottonwood Inn

Wednesday, May 22:
, 3-5 p.m., MSU-Northern

Thursday, May 23:
Great Falls
, 3-5 p.m., MSU-Great Falls

Tuesday, May 28:
, 3-5 p.m., Montana State University

Wednesday, May 29:
Miles City
, 3-5 p.m., Miles Community College

Thursday, May 30:
, 3-5 p.m., MSU-Billings

Monday, June 3:
, 3-5 p.m., Helena College

Tuesday, June 4:
, 9 a.m.-noon, Flathead Valley Community College

Wednesday, June 5:
, 3-5 p.m., University of Montana

Thursday, June 6:
, 3-5 p.m., Montana Tech

The seminars will focus on the changing landscape of customer interactions in the marketplace. According to Oakley, recent advances in mobile technology have spurred numerous changes in sales and shopping habits. With technology influencing customer behavior, Oakley says business owners need to consider embracing the technology.

The Family Business Program was established in 1994 by MSU's College of Business as an outreach program. It offers education and information to Montana businesses that are owned and managed by families.

The program also provides recognition to pioneering and successful family businesses through the Montana Family Business of the Year awards program. The annual seminar and awards luncheon has reached more than 80 businesses and provided education and information to thousands of participants.

The Family Business On the Road Program was introduced in 2006, after State Farm Insurance Company made a gift to the MSU College of Business in honor of Bozeman resident Robert Jaedicke, who has served on the company's board of directors. Stockman Bank and the Montana Chamber of Commerce also support the program.

For more information, call 994-6796, email or visit

Contact: Audrey Lee, (406) 994-7026 or