Montana State University

Free 'Understanding the Future Customer' seminar to be held May 28 in Bozeman

May 23, 2013 -- MSU News Service

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MSU News Service
Tel: (406) 994-4571

Jim Oakley, an associate professor of marketing at Montana State University’s Jake Jabs College of Business and Entrepreneurship, will present “Understanding the Future Customer” in Bozeman as part of the college’s State Farm Family Business Program On the Road.

The seminar, which is free and open to the public, will be held from 3-5 p.m. Tuesday, May 28, in room 233 of MSU’s Strand Union Building.

The seminar will focus on the changing landscape of customer interactions in the marketplace. According to Oakley, recent advances in mobile technology have spurred numerous changes in sales and shopping habits. With technology influencing customer behavior, Oakley says business owners need to consider embracing the technology.

The event schedule includes:

3-3:20 p.m.  Introduction and Family Business Program update

Speaker: Craig Ehlert, MSU faculty, Family Business Program director

3:20-3:40 p.m. Small Business Administration’s 3C’s of Counseling, Capital, and Contracting

Speaker: John Klaman, Montana Small Business Administration

3:40-4 p.m. Using WEB Analytics to Manage Your Business

Speaker: Tim Lolatte, MSU Faculty

4-4:20 p.m. What Successful Family Businesses Do and Don’t Do

Speaker: Gary Bishop, MSU Faculty

4:20-4:40 p.m. Estate Planning for The Family Business

Speaker: Marsha Goetting, MSU Extension

4:40-5 p.m. Understanding the Future Customer

Keynote Speaker: Jim Oakley, MSU associate professor of marketing

The Family Business Program was established in 1994 by MSU's Jake Jabs College of Business and Entrepreneurship as an outreach program. It offers education and information to Montana businesses that are owned and managed by families.

The program also provides recognition to pioneering and successful family businesses through the Montana Family Business of the Year awards program. The annual seminar and awards luncheon has reached more than 80 businesses and provided education and information to thousands of participants.

The Family Business On the Road program was introduced in 2006, after State Farm Insurance Company made a gift to the MSU Jake Jabs College of Business and Entrepreneurship in honor of Bozeman resident Robert Jaedicke, who has served on the company's board of directors. Stockman Bank and the Montana Chamber of Commerce also support the program.

For more information, call 994-6796, email or visit

Contact: Audrey Lee, (406) 994-7026 or