Montana State University

MSU student advertising team places second at regional competition

April 22, 2015 -- MSU News Service

Twelve students from Montana State University’s Jake Jabs College of Business and Entrepreneurship and College of Arts and Architecture placed second at the regional level of the National Student Advertising Competition, held April 9-11 in Boise, Idaho. The students are pictured here with their adviser, Mike Gold. Photo courtesy of the Jake Jabs College of Business and Entrepreneurship.

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Twelve students from Montana State University’s Jake Jabs College of Business and Entrepreneurship and College of Arts and Architecture placed second at the regional level of the National Student Advertising Competition, held April 9-11 in Boise, Idaho.

The award was for an extensive integrated campaign that included target market research, multimedia and email strategies, guerrilla marketing tactics, strategic partnerships, mobile apps and social media.

The team also won awards for best overall ad, best digital campaign and best innovative digital ordering experience. 

“Once again, our students demonstrated they can compete at the highest level against other top-quality schools,” said Mike Gold, an adjunct business instructor and the adviser to the class.

“This type of hands-on, experiential class for our seniors really delivers on the Jake Jabs College of Business and Entrepreneurship’s mission to inspire innovation, creativity and growth,” Gold added.

Kregg Aytes, dean of the Jake Jabs College of Business and Entrepreneurship, praised the students’ efforts.

“Our students are successful because they understand that creativity takes hard work, and Mike Gold does a great job of pulling students from the business school and the College of Arts and Architecture together into a cohesive team,” Aytes said.

While at the competition, the student team presented the advertising campaign to a panel of judges that consisted of professionals in the communications industry.

Other schools represented at the competition included Boise State University, Brigham Young University-Idaho, Idaho State University, University of Idaho, University of Oregon and Washington State University.

Students participating in the competition were Carlee Benson, Riley Emmer, Taylor Grady, Josh Hartmann, Makenzie Johnson, Katie Joyce, Dane Kuhn, Bertie Lord, Sam Lustig, Jessie Morin, Trevor Nelson and Kinsey White. Their sponsors included Jim and Connie Alderson, Flying Horse Communication, Great Falls Ad Federation, KBZK, the MSU School of Art, Northwestern Mutual, and the MSU Jake Jabs College of Business and Entrepreneurship.

For more information, contact Gold at mgold@montana.edu.

Contact: Audrey Capp, (406) 994-7026 or audrey.lee@montana.edu