Montana State University

MSU, Wilcoxson’s partner to create new ‘Bobcat Batter’ ice cream

February 5, 2016 -- From MSU News Service

Bobcat Batter ice cream. MSU photo by Kelly Gorham.

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Montana State University and Wilcoxson’s Ice Cream have partnered to create Bobcat Batter, a new Bobcat-branded ice cream flavor available in Montana stores.

Bobcat Batter features a cake batter ice cream with a blue frosting wave. It is now available in half-gallon cartons at grocery stores across Montana, including at Rosauers, Heeb’s and Albertsons in Bozeman.

Bobcat Batter first debuted last fall in MSU’s renovated Miller Dining Hall as part of the university’s Montana Made Program, which seeks to increase access to local food products. At the time, the new ice cream flavor didn’t yet have a name, so the university sponsored a community-wide naming contest.

“We are thrilled to see that the product we debuted at Miller is now available at Montana supermarkets, said Michael Kosevich, general manager of MSU University Food Services.

Matt Schaeffer, president of Livingston-based Wilcoxson’s Ice Cream, said he is proud of the partnership that has been developed between his company and MSU.

“I feel privileged to be a part of this,” Schaeffer said. “I like being associated with MSU. I think it’s a great combination.”

Julie Kipfer, MSU director of trademarks and licensing, agreed the new ice cream flavor showcases a great partnership.

“Working with University Food Services and Montana-based Wilcoxson’s, we were able to develop a locally sourced product that creates excitement with a new generation of Bobcat fans and engages our alumni across Montana,” Kipfer said. “We love to see Montana businesses succeed and benefit from these collaborations.”

Contact: Julie Kipfer, (406) 994-5737 or jkipfer@montana.edu