Montana State University

MSU marketing professor wins first place in research proposal competition

August 8, 2016 -- From MSU News Service

Eric Van Steenburg, an assistant marketing professor in Montana State University’s Jake Jabs College of Business and Entrepreneurship, and his research partner recently won first place in a research proposal competition.

High-Res Available

Subscribe to MSU Newsletters


Bobcat Bulletin is a weekly e-newsletter designed to bring the most recent and relevant news about Montana State University directly to friends and neighbors via email. Visit Bobcat Bulletin.

MSU Today e-mail brings you news and events on campus thrice weekly during the academic year. Visit the MSU Today calendar.

MSU News Service
Tel: (406) 994-4571
msunews@montana.edu

BOZEMAN — Eric Van Steenburg, an assistant marketing professor in Montana State University’s Jake Jabs College of Business and Entrepreneurship, and his research partner recently won first place in a research proposal competition.

Van Steenburg and his research partner, Srinivas Venugopal, who this fall will begin serving as an assistant marketing professor at the University of Vermont, won first place in a research proposal competition held during an annual marketing and public policy workshop. The workshop was held at Cal Poly San Luis Obispo in June. Sponsors included Villanova School of Business, Oklahoma State University, Cal Poly San Luis Obispo, the Marketing Science Institute, the American Marketing Association and the Society for Consumer Psychology.

Van Steenburg and Venugopal won for an idea they developed to help foster conversations between Hindus and Muslims. Their research proposal, “Building Bridges: Increasing Interfaith Dialogue in India and Pakistan,” used radio and television advertisements to see which would work better at encouraging individuals to participate in cross-cultural communications.

Judges for the eight-team competition cited Van Steenburg and Venugopal’s “big idea” approach to using marketing for the common good as the major reason for voting their proposal the best at the workshop.

In addition to the competition, the workshop featured four days of intensive learning about how marketing can affect policy. More than a dozen marketing faculty and researchers mentored the 24 workshop attendees, who ranged from first-year doctoral students to junior faculty early in their academic careers. 

Contact: Eric Van Steenburg, (406) 994-2090 or eric.vansteenburg@montana.edu