Montana State University

MSU American Marketing Association group nabs top 25 spot for best overall chapter

March 29, 2017 -- From MSU News Service

The Montana State University American Marketing Association student chapter recently made its first-ever appearance at the 39th annual AMA International Collegiate Conference held March 16-18 in New Orleans. MSU’s first-year chapter finished in the top 25 for best overall chapter among more than 370 AMA chapters worldwide.

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BOZEMAN — The Montana State University American Marketing Association student chapter recently made its first-ever appearance at the 39th annual AMA International Collegiate Conference held March 16-18 in New Orleans. MSU’s first-year chapter finished in the top 25 for best overall chapter among more than 370 AMA chapters worldwide.

To place in the top 25, chapters had to earn high scores in all six areas of their annual report, including professional development, community and social impact, fundraising, membership, internal and external communications and chapter operations.

“Going into this year, we didn’t know what to expect,” said chapter president Vanessa Bakken, a senior marketing student at MSU from Grand Forks, North Dakota. “But with the help of an incredibly dedicated board, an amazing faculty adviser and the support of the MSU Jake Jabs College of Business and Entrepreneurship, the top 25 result demonstrates how hard we worked to not only get the MSU chapter started, but to make it competitive on a nationwide scale from the beginning.”

In addition to the top 25 award, the MSU chapter earned a third-place finish in the best community and social impact video category with its video for the Bozeman ColorMe Fun Run, which raises money for art and physical education programs in Bozeman-area schools. MSU students who filmed the Oct. 2016 event included senior film major Duncan Williamson of Denver, senior marketing major Clayton Adcock of Lewistown, junior marketing major Zen Wohlers of Tacoma, Washington, and sophomore Jake Vopel of Billings. Williamson also conducted interviews for and edited the film.

MSU’s two-person team of Bakken and George Gold, a junior marketing major from Helena, also reached the semifinals of the conference’s marketing strategy competition. In the competition, students are presented with a business case and tasked with preparing a marketing strategy to solve the company’s problem. After a 20-minute preparation period, students had seven minutes to present their strategy to a team of judges and three minutes to answer two specific questions related to the case. Bakken and Gold reached the final 16 out of 98 teams competing.

Members of the AMA MSU student chapter’s executive board include Bakken, president; Emilie McGee of Bozeman, vice president; Baylee Eisenmann of Kalispell, vice president of finance; Kayla Garfield of Highlands Ranch, Colorado, vice president of fundraising; Jonathan Habel of Helena, vice president of membership; Lena Johansen of Vancouver, Washington, vice president of communications; Wyatt Kelley of Kent, Washington, vice president of membership; Joe Michael of Bozeman, vice president of programs; Katya Peterson of Helena, vice president of communications; Williamson, vice president of promotions; and Wohlers, vice president of marketing. The faculty adviser is Eric Van Steenburg, assistant professor of marketing in the MSU Jake Jabs College of Business and Entrepreneurship.

The mission of the American Marketing Association student chapter at MSU is to develop innovative professionals in a community-oriented environment by providing opportunities, fostering leadership and growing an efficient global network. Membership in the AMA at MSU is open to all students of any major.

Contact: Eric Van Steenburg, eric.vansteenburg@montana.edu; or Vanessa Bakken, vbbakken@gmail.com