Beginning today, fans with cell phones can text the word "Cats" to 20222, and a one-time donation of $10 to the EZ Campaign will be added to their phone bill or deducted from their prepaid balance. Fans may make up to three $10 donations every 30 days. Messaging and data rates may apply.
This is the first time that mobile giving has been used as a fundraising vehicle for MSU, said Phillip Luebke, development communications officer for the MSU Foundation.
"It's a quick and easy way for people to give to the EZ Campaign," Luebke said "We feel like this is a perfect way for anyone to show their support for Bobcat football, especially those who may have never given to the university before."
At this stage of the campaign, that's important, according to Michael Stevenson, interim president and chief executive officer for the MSU Foundation.
"As the campaign gains momentum, more people take note and interest grows," Stevenson said. "That's why it's important that we offer opportunities for anyone and everyone who's interested to play a role in building a bigger and better Bobcat Stadium. Text donations are perfect for that."
To entice fans to try this new method of giving, MSU head football coach Rob Ash is offering to match 1:1 all donations that come in via text message through the end of the Cat/Griz game this Saturday. Matching dollars will be provided through the Coach's Excellence Fund.
The MSU Foundation's EZ Campaign has raised more than $4 million in private donations, which the university plans to match with Regents-approved financing to fund a $10 million renovation to the south end of Bobcat Stadium. The project includes bowling-in the south end of the stadium and adding a total of 5,200 new seats. Plans call for a new scoreboard, concession area and locker rooms. The university plans to have the project completed by the beginning of next football season.
Phillip Luebke (406) 994-2416, email@example.com