Introduction

Professor Nicholas Ward (F. Erg. S) obtained his Ph.D. in Psychology (Human Factors) from Queen's University, Canada.  He is currently a Professor of Mechanical and Industrial Engineering at Montana State University.  Professor Ward is the Director of the Center for Health and Safety Culture in the Western Transportation Institute at Montana State University

This center focuses on transforming health and safety culture across the social ecology including safe driving.  This is achieved through community engagement in the measurement, analysis, and transformation of the shared cognitions that define a culture including values, beliefs, attitudes, and norms.  These methodologies have been applied to high-risk driving behaviors such as speeding, drunk driving, seat-belt compliance, bystander intervention, and workplace safety. In addition, Professor Ward has developed methodologies to quantify the safety culture of organizations responsible for traffic safety. 

As a founding member of the National Summit for Rural Traffic Safety Culture and the Transportation Research Board Subcommittee on Roadway Safety Culture, Professor Ward is a national leader for the definition and advancement of traffic safety culture.   He has authored the first United States government (FHWA) white paper on traffic safety culture, helped AASHTO develop the traffic safety culture chapter in support of the National Toward Zero Death strategy, and recently published “A Primer for Traffic Safety Culture” for traffic safety practitioners.