To appropriately brand videos created at Montana State University several branding elements have been created for download and use: bumpers, lower thirds and a bug.
Bumper
An opening bumper includes the MSU logo and should be placed at the head of any video project to brand it as an MSU production. The closing bumper states that the production is the intellectual property of MSU and also displays the year of copyright. This bumper should appear at the end of the production.
Opening (mov) |
16 x 9 | 4 x 3 |
Closing (psd) |
16 x 9 | 4 x 3 |
Lower Third
Lower thirds are used to identify speakers and can also be used to convey information such as websites and locations. The graphic is an editable file so text can be updated. However, the selected font (Myriad Pro) should be used, as this is part of the MSU branding. Once finished, the graphic should be saved as a TIFF file with 'layers' and 'alpha channels' selected. This file should be compatible with most video editing applications. The graphic can be placed at the bottom of the image-safe area of the screen using keyframes or your editor's particular option for moving graphic layers.
Lower Third (psd) |
16 x 9 | 4 x 3 |
Bug
The bug identifies the production as an MSU production. This graphic is placed in the lower-right corner of the image-safe area of the video and should remain on the screen for the production between the opening and closing bumpers. The bug is intended for video purposes only and is not appropriate for other print or online uses.
Bug (psd) |
16 x 9 | 4 x 3 |
