Montana State University
MSU Catalog > Business Marketing Courses

Course Equivalency Tool (Montana University System Common Course Changes)

BMKT
Business: Marketing


BMKT 241  SALES

BMKT 242D INTRODUCTION TO GLOBAL MARKETS

BMKT 290R UNDERGRADUATE RESEARCH

BMKT 291  SPECIAL TOPICS

BMKT 292  INDEPENDENT STUDY

BMKT 325  PRINCIPLES OF MARKETING

BMKT 337  CONSUMER BEHAVIOR

BMKT 342R MARKET RESEARCH

BMKT 343  INTEGRATED MARKETING COMM

BMKT 436  SALES AND SALES MANAGEMENT

BMKT 441  INTERNATIONAL MARKETING

BMKT 444  RETAIL MANAGEMENT

BMKT 446  MARKETING FOR ENTREPRENEURS

BMKT 447  MARKETING MIX DESIGN

BMKT 490R UNDERGRADUATE RESEARCH 

BMKT 491 SPECIAL TOPICS

BMKT 492  INDEPENDENT STUDY

BMKT 494  SEMINAR

BMKT 498  INTERNSHIP

BMKT 499  SENIOR CAPSTONE MARKETING MGMT

BMKT 591  SPECIAL TOPICS

BMKT 592  INDEPENDENT STUDY



Course Equivalency Tool (Montana University System Common Course Changes)

BMKT 241 SALES
On Demand 3 cr. LEC 3
-- Principles of sales for non-business majors. Focus is on selling in retail and service environments. This course may not substitute for any required business course.

BMKT 242D INTRODUCTION TO GLOBAL MARKETS
F,S 3 cr. RCT 3
-- Introduces topics of globalization: differences in political economies, culture, legal systems, and ethical standards; international trade laws; issues in foreign direct investment trade alliances; global economic, financial, marketing, and human resource challenges; and organizational and strategic issues for international business.

BMKT 290R UNDERGRADUATE RESEARCH
F,S 1-6 cr. IND may be repeated
-- Directed undergraduate research which may culminate in a written work or other creative project. Course will address responsible conduct of research.

BMKT 291 SPECIAL TOPICS
On Demand 1 - 4 cr. Maximum 12 cr.
PREREQUISITE: None required but some may be determined necessary by each offering department.
-- Courses not required in any curriculum for which there is a particular one-time need, or given on a trial basis to determine acceptability and demand before requesting a regular course number.

BMKT 292 INDEPENDENT STUDY
On Demand 1 - 3 cr. IND Maximum 6 cr.
PREREQUISITE: Consent of instructor and approval of Associate Dean.
-- Directed research and study on an individual basis. Not to be used as a substitute for a required course.

BMKT 325 PRINCIPLES OF MARKETING
F,S,Su 3 cr. LEC 3
PREREQUISITE: Junior standing. ECNS 202,
-- Marketing management decision-making in the product, price, promotion, and distribution areas. The behavioral, legal, ethical, competitive, technological, and economic environments as they affect decisions in the domestic and international organization.

BMKT 337 CONSUMER BEHAVIOR
F, S 3 cr. LEC 3
PREREQUISITE: BMKT 325. For business majors: Formal admission to the College of Business.
-- Application of behavioral sciences to understanding human behavior in the market place. Emphasis on culture and subculture, social class, reference group, family, attitudes, perception, motivation, personality, and learning theory on consumer and marketing management decisions.

BMKT 342R MARKET RESEARCH
F,S 3 cr. RCT 3
PREREQUISITE: STAT 217 or BMGT 240; and BMKT 325. For business majors: Formal admission to the College of Business.
-- The application of scientific research methods to marketing problems. The emphasis is on survey design and data analysis for market segmentation studies.

BMKT 343 INTEGRATED MARKETING COMM
F 3 cr. LEC 3
PREREQUISITE: Senior standing, BMKT 325. For business majors: Formal admission to the College of Business.
-- Explores the use of advertising, sales promotion, Internet, electronic media, and personal selling as methods for promoting goods and services. Taught from the perspective of the marketing manager, with emphasis on the theory, strategy, and tactics of promotion.

BMKT 436 SALES AND SALES MANAGEMENT

BMKT 441 INTERNATIONAL MARKETING
S 3 cr. LEC 3
PREREQUISITE: BMKT 325and BGEN 242. For business majors: Formal admission to the College of Business.
-- International economic, financial, cultural, political, and legal environment; marketing research, market segmentation and positioning issues analyzed primarily from a global perspective. Global strategies and organizational designs described and analyzed as related to foreign market entry, sourcing, product development, pricing, promotion, logistics and distribution, and export-import management.

BMKT 444 RETAIL MANAGEMENT
F 3 cr. LEC 3
PREREQUISITE: Senior standing, BMKT 325. For business majors: Formal admission to the College of Business.
-- The application of marketing theory to retail management problems. Topics include structure of the retail industry and nature of competition; merchandise planning, budgeting and control; and pricing and location theory.

BMKT 446 MARKETING FOR ENTREPRENEURS
F 3 cr. LEC 3
PREREQUISITE: BMKT 325. For business majors: Formal admission to the College of Business.
-- Examines the unique marketing challenges faced by start-up organizations. New firms are often resource constrained. As a result, penetrating markets dominated by larger competitors with new and innovative products and services requires different marketing tactics. Markets are undefined and establishing primary demand for a new product category may be required.

BMKT 447 MARKETING MIX DESIGN
S 3 cr. RCT 3
PREREQUISITE: Senior standing, BMKT 325 and approval of instructor. For business majors: Formal admission to the College of Business.
-- Student teams apply their expertise in marketing to practical business problems encountered by firms in the community and surrounding area. The problems have their basis in any of the marketing mix elements such as identifying market potential, developing a promotional campaign, or development of a new product.

BMKT 490R UNDERGRADUATE RESEARCH
On Demand 1-6 cr. IND May be repeated. Max 12 cr. For business majors: Formal admission to the College of Business.
-- Directed undergraduate research which may culminate in a research paper, journal article, or undergraduate thesis. Course will address responsible conduct of research.

BMKT 491 SPECIAL TOPICS
On Demand 1 - 4 cr. Maximum 12 cr.
PREREQUISITE: Course prerequisites as determined for each offering. For business majors: Formal admission to the College of Business.
-- Courses not required in any curriculum for which there is a particular one-time need, or given on a trial basis to determine acceptability and demand before requesting a regular course number.

BMKT 492 INDEPENDENT STUDY
On Demand 1 - 3 cr. IND Maximum 6 cr.
PREREQUISITE: Junior standing, consent of instructor and approval of Associate Dean. For business majors: Formal admission to the College of Business.
-- Directed research and study on an individual basis. Not to be used as a substitute for a required course.

BMKT 494 SEMINAR
On Demand 1 cr. SEM 1
PREREQUISITE: Junior standing and as determined for each offering. For business majors: Formal admission to the College of Business.
-- Topics offered at the upper-division level which are not covered in regular courses. Students participate in preparing and presenting discussion material.

BMKT 498 INTERNSHIP
On Demand 2 - 12 cr. IND
PREREQUISITE: For business majors: Formal admission to the College of Business and consent of instructor.
-- An individualized assignment arranged with an agency, business, or other organization to provide guided experience in the field.

BMKT 499 SENIOR CAPSTONE MARKETING MGMT
F, S 3 cr. LEC 3
PREREQUISITE: Senior standing, BMKT 342, BMKT 343 and BMKT 436. For business majors: Formal admission to the College of Business. BMKT 343 and/or BMKT 436 may be taken as corequisites.
-- The content of previous marketing courses is applied using the case method to solve marketing problems. Emphasis is on marketing strategy and implementation.

BMKT 591 SPECIAL TOPICS
On Demand 1 - 4 cr. Maximum 12 cr.
PREREQUISITE: Upper-division courses and others as determined for each offering.
-- Courses not required in any curriculum for which there is a particular one-time need, or given on a trial basis to determine acceptability and demand before requesting a regular course number.

BMKT 592 INDEPENDENT STUDY
On Demand 1 - 3 cr. IND Maximum 6 cr
PREREQUISITE: Graduate standing consent of instructor, approval of Associate Dean and Dean of Graduate Studies.
-- Directed research and study on an individual basis.

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