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MKTG
Marketing
College of Business
(406) 994-4423
MKTG 241 SALES
MKTG 242D INTRODUCTION TO GLOBAL MARKETS
MKTG 270 INDEPENDENT STUDY
MKTG 280 SPECIAL TOPICS
MKTG 289R UNDERGRADUATE RESEARCH/CREATIVE ACTIVITY INSTRUCTION
MKTG 290R UNDERGRADUATE RESEARCH/CREATIVE ACTIVITY
MKTG 342R MARKET RESEARCH
MKTG 343 CONSUMER BEHAVIOR
MKTG 400 SEMINAR
MKTG 441 INTERNATIONAL MARKETING
MKTG 443 PROMOTION
MKTG 444 RETAIL MANAGEMENT
MKTG 445 PROFESSIONAL SELLING
MKTG 446 MARKETING FOR ENTREPRENEURS
MKTG 447 MARKETING MIX DESIGN
MKTG 449 MARKETING MANAGEMENT
MKTG 470 INDEPENDENT STUDY
MKTG 476 INTERNSHIP
MKTG 480 SPECIAL TOPICS
MKTG 489R UNDERGRADUATE RESEARCH/CREATIVE ACTIVITY INSTRUCTION
MKTG 490R UNDERGRADUATE RESEARCH/CREATIVE ACTIVITY
MKTG 570 INDEPENDENT STUDY
MKTG 580 SPECIAL TOPICS
MKTG 241 SALES
On Demand 3 cr. LEC 3
-- Principles of sales for non-business majors. Focus is on selling in retail and service environments. This course may not substitute for any required business course.
MKTG 242D INTRODUCTION TO GLOBAL MARKETS
F,S 3 cr. RCT 3
-- Explores the global range of human differences and how factors
including cultures, nations and political economies interact in an evolving world order brought about by globalization and an interdependent and integrated world economy. Economic systems, international business structures and the dynamic complexities of international relations are introduced in the context of real world issues and the social, political and economic conflicts that result from them.
MKTG 270 INDEPENDENT STUDY
On Demand 1 - 3 cr. IND Maximum 6 cr.
PREREQUISITE: Consent of instructor and approval of Associate Dean.
-- Directed research and study on an individual basis.
MKTG 280 SPECIAL TOPICS
On Demand 1 - 4 cr. Maximum 12 cr.
PREREQUISITE: None required but some may be determined necessary by each offering department.
-- Courses not required in any curriculum for which there is a particular one-time need, or given on a trial basis to determine acceptability and demand before requesting a regular course number.
MKTG 289R UNDERGRADUATE RESEARCH/CREATIVE ACTIVITY INSTRUCTION
F,S 1-3 cr. RCT may be repeated
-- Classroom instruction associated with directed undergraduate research/creative activity projects.
MKTG 290R UNDERGRADUATE RESEARCH/CREATIVE ACTIVITY
F,S 1-6 cr. IND may be repeated
-- Directed undergraduate research/creative activity which may culminate in a written work or other creative project.
MKTG 342R MARKET RESEARCH
F,S 3 cr. RCT 3
PREREQUISITE: STAT 217 or MGMT 231; and BUS 341. For business majors: Formal admission to the College of Business.
-- The application of scientific research methods to marketing problems. The emphasis is on survey design and data analysis for market segmentation studies.
MKTG 343 CONSUMER BEHAVIOR
F, S 3 cr. LEC 3
PREREQUISITE: BUS 341. For business majors: Formal admission to the College of Business.
-- Application of behavioral sciences to understanding human behavior in the market place. Emphasis on culture and subculture, social class, reference group, family, attitudes, perception, motivation, personality, and learning theory on consumer and marketing management decisions.
MKTG 400 SEMINAR
On Demand 1 cr. SEM 1
PREREQUISITE: Junior standing and as determined for each offering. For business majors: Formal admission to the College of Business.
-- Topics offered at the upper-division level which are not covered in regular courses. Students participate in preparing and presenting discussion material.
MKTG 441 INTERNATIONAL MARKETING
S 3 cr. LEC 3
PREREQUISITE: BUS 341. For business majors: Formal admission to the College of Business.
-- International economic, financial, cultural, political, and legal environment; marketing research, market segmentation and positioning issues analyzed primarily from a global perspective. Global strategies and organizational designs described and analyzed as related to foreign market entry, sourcing, product development, pricing, promotion, logistics and distribution, and export-import management.
MKTG 443 PROMOTION
F 3 cr. LEC 3
PREREQUISITE: Senior standing, BUS 341. For business majors: Formal admission to the College of Business.
-- Explores the use of advertising, sales promotion, Internet, electronic media, and personal selling as methods for promoting goods and services. Taught from the perspective of the marketing manager, with emphasis on the theory, strategy, and tactics of promotion.
MKTG 444 RETAIL MANAGEMENT
F 3 cr. LEC 3
PREREQUISITE: Senior standing, BUS 341. For business majors: Formal admission to the College of Business.
-- The application of marketing theory to retail management problems. Topics include structure of the retail industry and nature of competition; merchandise planning, budgeting and control; and pricing and location theory.
MKTG 445 PROFESSIONAL SELLING
F 3 cr. LEC 3
PREREQUISITE: BUS 341. For business majors: Formal admission to the College of Business.
-- Personal selling techniques applied to outside sales. Sales organization including structure, training, motivation, and compensation. Evaluation of sales goals and individual performance.
MKTG 446 MARKETING FOR ENTREPRENEURS
F 3 cr. LEC 3
PREREQUISITE: BUS 341. For business majors: Formal admission to the College of Business.
-- This course examines the unique marketing challenges faced by start-up
organizations. New firms are often resource constrained. As a result,
penetrating markets dominated by larger competitors with new and innovative products and services requires different marketing tactics. Markets are undefined and establishing primary demand for a new product category may be required.
MKTG 447 MARKETING MIX DESIGN
F,S 3 cr. RCT 3
PREREQUISITE: Senior standing, MKTG 342 and approval of instructor. For business majors: Formal admission to the College of Business.
-- Student teams will apply their expertise in marketing to practical business problems encountered by firms in the community and surrounding area. The problems have their basis in any of the marketing mix elements such as identifying market potential, developing a promotional campaign, or development of a new product.
MKTG 449 MARKETING MANAGEMENT
F, S 3 cr. LEC 3
PREREQUISITE: Senior standing, MKTG 342, MKTG 443 and MKTG 445. For business majors: Formal admission to the College of Business.
-- The content of previous marketing courses is applied using the case method to solve marketing problems. Emphasis is on marketing strategy and implementation.
MKTG 470 INDEPENDENT STUDY
On Demand 1 - 3 cr. IND Maximum 6 cr.
PREREQUISITE: Junior standing, consent of instructor and approval of Associate Dean. For business majors: Formal admission to the College of Business.
-- Directed research and study on an individual basis.
MKTG 476 INTERNSHIP
On Demand 2 - 12 cr. IND
PREREQUISITE: For business majors: Formal admission to the College of Business and consent of instructor.
-- An individualized assignment arranged with an agency, business, or other organization to provide guided experience in the field.
MKTG 480 SPECIAL TOPICS
On Demand 1 - 4 cr. Maximum 12 cr.
PREREQUISITE: Course prerequisites as determined for each offering. For business majors: Formal admission to the College of Business.
-- Courses not required in any curriculum for which there is a particular one-time need, or given on a trial basis to determine acceptability and demand before requesting a regular course number.
MKTG 489R UNDERGRADUATE RESEARCH/CREATIVE ACTIVITY INSTRUCTION
On Demand 1 - 2 cr. RCT May be repeated. Max 4 cr.
COREQUISITE: MKTG 490. For business majors: Formal admission to the College of Business.
-- Classroom instruction associated with directed undergraduate research/creative activity projects.
MKTG 490R UNDERGRADUATE RESEARCH/CREATIVE ACTIVITY
On Demand 1-6 cr. IND May be repeated. Max 12 cr.
-- Directed undergraduate research/creative activity which may culminate in a research paper, journal article, or undergraduate thesis.
MKTG 570 INDEPENDENT STUDY
On Demand 1 - 3 cr. IND Maximum 6 cr
PREREQUISITE: Graduate standing consent of instructor, approval of Associate Dean and Dean of Graduate Studies.
-- Directed research and study on an individual basis.
MKTG 580 SPECIAL TOPICS
On Demand 1 - 4 cr. Maximum 12 cr.
PREREQUISITE: Upper-division courses and others as determined for each offering.
-- Courses not required in any curriculum for which there is a particular one-time need, or given on a trial basis to determine acceptability and demand before requesting a regular course number.
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