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> MSU Undergraduate Catalog
Marketing
Marketing is the art and science of managing relationships between buyers and sellers. As such, every product, service and idea that is offered requires marketing. In addition to businesses, marketing technologies are used by non-profit organizations, government agencies, political entities, and other types of organizations. Modern marketing decisions are based on statistical analyses, market tests, and other research techniques. Studying marketing prepares students to enter this growing and ever-changing sector of the global economy in positions such as marketing managers, sales managers, retail buyers, marketing representatives, professional salespersons, internet or direct response marketing managers, and advertising account representatives.
MARKETING OPTION
| Freshman Year | F | | S |
| BUS 101US--First Year Seminar* |
3 | | |
| ECON 102IS--Principles of Macroeconomics and International Economics | | | 3 |
| MATH 170Q--Survey of Calculus | | | 4 |
Non-Business, Non-Economics
and General Electives and University Core |
12 | | 8 |
| 15 | | 15 |
*Students transferring into the College of Business, either from another institution or from another MSU department, who have already earned credit for a University Seminar (US) course must take MGMT 204 instead of BUS 101.
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| Sophomore Year | F | | S |
| BUS 201--Managerial Communication | 3 | | |
| BUS 211--Business Software Applications | | | 3 |
| BUS 221--Principles of Accounting I | 3 | | |
| BUS 222--Managerial Accounting | | | 3 |
| ECON 201IS--Introductory Microeconomic Theory | | | 3 |
| STAT 216Q--Elementary Statistics | 3 | | |
| Take one of the following: |
| STAT 217Q--Intermediate Statistical Concepts | | | 3 |
| MGMT 231IS--Business Research Methods | | | 3 |
Non-Business, Non-Economics
and General Electives and University Core |
6 | | 3 |
| 15 | | 15 |
| Junior Year |
F |
|
S |
| BUS 301--Management and Organization | 3 | | |
| BUS 302--Career Perspectives | 1 | | |
| BUS 311--Information Systems | 3 | | |
| BUS 331--Operations Management | | | 3 |
| BUS 341--Principles of Marketing | 3 | | |
| BUS 351--Finance | | | 3 |
| BUS 361--Introduction to Law | | | 3 |
| MKTG 342R--Marketing Research | | | 3 |
| MKTG 343--Consumer Behavior | | | 3 |
Non-Business, Non-Economics
and General Electives and University Core |
5 | | 0 |
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15 |
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15 |
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| Senior Year |
F |
|
S |
| BUS 474--Business Senior Seminar | | | 4 |
| MKTG 445--Professional Selling | 3 | | |
| MKTG 443--Promotion | 3 | | |
| MKTG 449--Marketing Management | | | 3 |
| Take one of the following (3 credits): |
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| MKTG 441--International Marketing | | | 3 |
| MKTG 444--Retail Management | 3 | | |
| MKTG 446--Marketing for Entrepreneurs | 3 | | |
| MKTG 447--Marketing Mix Design | 3 | or | 3 |
| MKTG 476--Internship | 3 | or | 3 |
MKTG 480--Special Topics
(On Demand) | 3 | or | 3 |
| MKTG 489 and 490--Research | 3 | or | 3 |
| *Approved Restricted Elective |
3 |
or |
3 |
Non-Business, Non-Economics
Electives and University Core |
0-9 |
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0-8 |
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15 |
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15 |
*Approved Restricted Elective - One course (3 credits) of a 300- or 400-level course pre-approved by the student's faculty advisor.
All business majors must be formally admitted to the College of Business in order to enroll in all upper-division (300-400 level) option courses (ACCT, FIN, MGMT, MKTG) and BUS 474, Business Senior Seminar.
A minimum of 120 credits is required for graduation; 42 of these credits must be in courses numbered 300 and above; 54 credits must be non-business/non-economics rubrics (although ECON 101, ECON 102, ECON 201, MGMT 231 may be included); University Core credit requirements must be satisfied.
All students transferring to the College of Business must meet the College of Business residency requirements.
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