Marketing
A large part of the consumer dollar goes into marketing, creating vast opportunities for graduates in this field. Modern marketing decisions are based on statistical analysis, market tests, and other research techniques. Studies in this option prepare students to enter this growing and ever-changing sector of the American economy in positions such as marketing managers, sales managers, retail buyers, marketing representatives, professional salespersons, and advertising staff.
MARKETING OPTION
| Freshman Year | F | S | |
|---|---|---|---|
| BUS 101--First Year Seminar | 3 | ||
| CS 150--Computer Literacy | 3 | ||
| ECON 102--Macro & Intntl Econ | 3 | ||
| MATH 170--Survey of Calculus | 4 | ||
| Non-Business, Non-Economics Elect & University Core |
9 | 8 | |
| 15 | 15 | ||
| Sophomore Year | F | S | |
| BUS 201--Managerial Communication | 3 | ||
| BUS 221--Principles of Acct I | 3 | ||
| BUS 222--Managerial Accounting | 3 | ||
| ECON 201--Intro Micro Theory | 3 | ||
| STAT 216--Elementary Statistics | 3 | ||
| Take one of the following: | |||
| STAT 217--Intermed Stat Concept | 3 | ||
| MGMT 231--Intro Quant Models for Bus | 3 | ||
| Non-Business, Non-Economics Elect & University Core |
6 | 6 | |
| 15 | 15 |
For business majors, the requirement for registration in any upper-division (300 or 400 level) business course is formal admission to the College of Business. Formal Admission requires all of the following:
- 60 semester credits earned (Junior standing)
- Completion of Business Pre-Core with a "C" or better in each course
- 2.5 or better Pre-Core GPA
| Junior Year | F | S | |
|---|---|---|---|
| BUS 301--Management & Organzatn | 3 | ||
| BUS 311--Information Systems | 3 | ||
| BUS 331--Operations Management | 3 | ||
| BUS 341--Marketing | 3 | ||
| BUS 361--Intro to Law | 3 | ||
| MKTG 342--Marketing Research | 3 | ||
| MKTG 343--Consumer Behavior | 3 | ||
| MARKETING ELECTIVES | |||
| Take one (1) of the following: | |||
| MKTG 345--Professional Selling | 3 | ||
| MKTG 344--Promotion | 3 | ||
| Non-Business, Non-Economics Elect & Univ Core |
3 | 3 | |
| 15 | 15 | ||
| Senior Year | F | S | |
| BUS 351--Finance | 3 | ||
| BUS 474--Bus Senior Seminar | 4 | ||
| MKTG 449--Marketing Management | 3 | ||
| Take two (2) of the following: | |||
| MKTG 347--Visual Communications | 3 | ||
| MKTG 441--International Marketing | 3 | ||
| MKTG 444--Retail Management | 3 | ||
| MKTG 446--Mktg for Entrepreneur | 3 | ||
| MKTG 447--Marketing Mix Design (F & S) | 3 | 3 | |
| *Approved Restricted Elective | 3 | ||
| Non-Business, Non-Economics Elect & University Core |
|||
| 15 | 15 | ||
*Restricted Elective - Take three (3) credits of a 300- or 400-level course outside of the College of Business.
A minimum number of 120 credits is required for graduation; 42 credits must be in courses numbered 300 and above; 60 credits must be non-business/non-economics rubrics (Econ 101, Econ 102, Econ 201 may be included); University core credit requirements must be satisfied. In order to fulfill the College of Business residency requirement, the following 28 credits must be taken at MSU-Bozeman: 4 credits capstone (Bus 474), 12 credits of marketing option courses, and 12 credits of other required upper-division business courses.
