Internal Startups: Building Nike's FuelBand
- Thursday, March 20, 2014 from 6:30pm to 7:30pm
- Reid Hall, 103 - view map
The Jake Jabs College of Business & Entrepreneurship is hosting representatives from a digital agency called R/GA out of New York, which was recently featured in this FastCompany article profiling how they helped CitiBank use Google Glass with bike stations around Manhattan.
R/GA's prototyping lab in New York has a long relationship with Nike and will have three members of their team deliver a talk about how they helped build Nike's FuelBand. The presentation is free and will take place in Reid 103 from 6:30-7:30 pm on Thursday, March 20.
During the talk, "Internal Startups: How Nike and R/GA Built the FuelBand," the team will discuss the challenges and opportunities of working in emerging areas such as wearables and building the consumer experience from device to mobile to desktop with Fortune 500 companies. Nike, a company traditionally known for athletic gear, has increasingly remade itself to include technology experiences as part of its offerings with great success.
"We're excited to have the R/GA team in Bozeman and the chance for students and the community to learn more on how brands today are intersecting with design, technology and marketing," said Jacob Cook, a professor who teaches digital marketing at MSU. "This is a great opportunity for students and entrepreneurs to see firsthand how products like Nike's FuelBand require an interdisciplinary team of designers, researchers, engineers and marketers to come together to build something remarkable."
With offices worldwide, R/GA was founded in 1977 as a motion graphics firm and worked on more than 400 feature films including Superman and Alien. By 1995, the company shifted its focus and reinvented itself as an interactive digital agency.
Today, R/GA works alongside Fortune 500 companies, helping them navigate how consumers interact with brands in the digital world across a variety of devices, screens and experiences. Professionals and students in the areas of computer science, engineering, film, marketing and design are encouraged to attend.
- Audrey Lee