Christine Sung

 

 

Dr. Christine Sung

Assistant Professor of Marketing

Office: 236 Jabs Hall

Email: ChristineSung@montana.edu

Phone: (406) 994-6187

Courses:
BMKT 342R - Marketing Research
BMKT 444 - Retail Management
BMKT 446 - Marketing for Entrepreneurs



 

Research Interests

Mobile/Social Media marketing strategies

Pricing strategies

CRM

Retailing strategies

Expertise & Service

  • Reviewer for Journal of Consumer Culture, 2015-2016; Academy of Marketing Science (AMS), World Marketing Congress, Conference, Paris, France, 2016; American Collegiate Retailing Association (ACRA) Conference, 2011, 2014, 2015
  • Conference Session Chair (Global Retailing) for The American Marketing Association and American Collegiate Retailing Association (AMA/ACRA) Conference, 2012

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Bio

Dr. Christine (Eunyoung) Sung, Assistant Professor of Marketing, joined Montana State University in 2015. Previously, she was Assistant Professor at Old Dominion University, Virginia and fixed-term Assistant Professor at Michigan State University.

Prior to her academic career, Dr. Sung had work experiences in a specialty retail company in New Jersey (Buying Administration), a financial marketing joint venture by GE & Hyundai Capital (CRM for data analytics), and the US embassy (intern in Commercial Service Korea for the International Trade Administration). She has multicultural experiences across Europe, Asia, and North America through her academic and professional careers.

Google Scholar profile: https://scholar.google.com/citations?hl=en&user=qn7ZcGAAAAAJ

ResearchGate profile:  https://www.researchgate.net/profile/Christine_Sung/contributions

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Selected Publications

  • "Twenty years after reunification: Comparing young consumer decision-making processes for electronic products in the former East and West Germany," co-authored with P. Huddleston and S. Ulrich, International Review of Retail, Distribution and Consumer Research, 21(3), 251-265. (2011)
  • "Strategic International Joint Venture: Opportunity, Expansion, and Longevity for Retailers’ Internationalization," co-authored with B. Sternquist. In B. Sternquist (Ed.), International Retailing Theory and Research, Haslett, MI: BSC Publishing (2011)
  • "Strategic International Joint Venture: Opportunity, Expansion, and Longevity for Retailers’ Internationalization," co-authored with B. Sternquist, Journal of Euromarketing, 19(1), 55-66. (2010)
  • "Consumer-based brand equity: Comparisons among Americans and South Koreans in the U.S. and South Koreans in Korea," co-authored with J. Jung Journal of Fashion Marketing and Management12(1), 24-35 (2008)

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Awards

  • Communication Arts & Sciences (CAS) Summer Research Excellence Fellowship, College of Communication Arts and Sciences, Michigan State University, 2009, 2011, 2012
  • Janet Loria Endowed Scholarship, Department of Advertising, Public Relations, & Retailing, College of Communication Arts and Sciences, Michigan State University, 2012
  • Mary Louis Gephart Donnell Scholarship Award, Department of Advertising, Public Relations, & Retailing, College of Communication Arts and Sciences, Michigan State University, 2011
  • Research Enhancement Award, Graduate School, Michigan State University, 2010, 2012
  • MSU-CIBER Professional Development Grant, Broad College of Business Global Initiatives, Center for International Business Education and Research, Michigan State University, 2010
  • Outstanding Doctoral Student Award, Department of Advertising, Public Relations, & Retailing, College of Communication Arts and Sciences, Michigan State University, 2010

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Education

Ph.D., Retailing, Michigan State University, East Lansing, MI, 2012


M.S., Indiana University, Bloomington, IN, 2004

B.S., Catholic University of Daegu, Daegu, Korea, 2000

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Favorite Links

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