Montana State University

MSU College of Business seeks businesses and non-profits for marketing consultation

November 17, 2011 -- MSU News Service

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Montana State University's College of Business seeks local businesses and non-profit organizations that are willing to offer business students practical marketing experience during the spring semester in exchange for marketing support.

Participating students will be enrolled in "Marketing 447 -- Marketing Mix," a senior-level course taught by business instructor Minette Jessup. Throughout the semester, small teams of students will analyze marketing elements of new or existing products and services. Each project will be customized to the business or non-profit organization's needs and focus on areas such as target market research, pricing and competitor analysis, distribution and website evaluation or promotional activity development. Organizations are asked to commit to approximately four monthly meetings with the students during the semester, which runs from Jan. 11 through May 4. In exchange, the organizations will receive documented research and proposed recommendations.

The MSU College of Business is accepting applications from businesses and non-profit organizations until Dec. 14. Organizations that apply will be notified of the selection results by Dec. 23.

Application materials are available online at http://www.montana.edu/cob/centernewwest/MKTG447_Consulting_Application.pdf.

For more information, contact Jessup at minette.jessup@montana.edu.

Contact: Audrey Lee, (406) 994-7026 or audrey.lee@montana.edu