Montana State University

MSU wins national recognition for innovative student ticketing system for sporting events

February 27, 2012 -- MSU News Service

Dave Butler, far left, and Jane Kleinberg, center, present Paciolan's Innovator of the Year Award to (from left) Duane Morris of MSU Auxiliary Services, Michelle Cook Bell of the Bobcat Ticket Office, MSU Director of Athletics Peter Fields, and Dusty Kurtz, Jack Lucas, Graham Brown and Kim Pabst of TicketsWest.   High-Res Available

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MSU News Service
Tel: (406) 994-4571
Selling tickets is usually its own reward in college athletics, but Montana State has earned a national award for how it sells tickets, or more specifically, for how it provides tickets to its students.

Paciolan, an industry-leading ticket distribution, marketing and fund-raising organization, honored MSU and its ticketing partner TicketsWest as Innovator of the Year Award at its PACnet conference in California on February 15. In so doing, Paciolan cited the school's work in constructing "the most innovative and creative method" of distributing tickets to its students.

Working with TicketsWest through the University's Auxiliary Services division, Bobcat Athletics "wanted to encourage students to reserve their free student ticket in advance of games," according to MSU Director of Athletics Peter Fields and Duane Morris, who supervised the project for Auxiliary Services. Students were able to guarantee a seat at Bobcat football games and other sporting events by logging into their account the week of the game. More than 18,000 successful student entries resulted.

The process pioneered in Bozeman was successful enough that it has been implemented at other universities, including the University of Nevada. At its PACnet Conference, Paciolan also honored the Long Center for Performing Arts in Austin, Tex., as Rookie of the Year, and the University of Michigan as Star of the Year.

Paciolan was founded in 1980, and is the national leader in "venue enablement, powering ticketing, fundraising and marketing technology solutions for leading organizations across North America," according to Paciolan's Dave Butler. Collectively, Paciolan powers over 500 live entertainment organizations that sell more than 100 million tickets annually. Primary markets include college athletics, professional sports, performing arts, arenas and museums. Paciolan is a wholly owned subsidiary of Comcast-Spectacor.

Visit for additional company information.

Contact: Duane Morris, director, MSU Event Services, (406) 994-1831,