Montana State University

MSU College of Business Entrepreneur-in-Residence Greg Ruff to speak Oct. 18

October 5, 2012 -- MSU News Service

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Tel: (406) 994-4571
Greg Ruff, founder of a market and business strategy consulting firm, will serve as the Montana State University College of Business's fall Entrepreneur-in-Residence and give a free public lecture at 5 p.m. Thursday, Oct. 18, in Reid Hall 108.

"Heartland Entrepreneuring: How to Start and Grow Businesses in America's Heartland," will include answers to questions about starting and building new businesses outside of metropolitan areas of the United States. Those questions include "Why start a business now? Why here? What do new businesses mean for the Montana economy and for me? Is there a real opportunity outside Silicon Valley? How do I grow my current business today?"

As Entrepreneur-in-Residence for the week of Oct. 15-19, Ruff will also visit business classes throughout the week and meet with students in the entrepreneurship program.

Ruff, who lives in Big Sky, has worked with a number of Montana businesses, as well as with TechRanch, a start-up incubator, but the bulk of his work has occurred in Silicon Valley. He is now turning his attention to non-metropolitan areas and has coined the term "Heartland Entrepreneuring" to reflect opportunities for business growth and new business start-ups outside the metropolitan areas of America.

According to event organizers, Ruff's market and business strategy consulting firm, White Space Strategy, has provided counsel to more than 200 client organizations since 1996. Prior to that, he built consulting practices for several leading firms in the Silicon Valley. He has been consulting for high-tech companies and industry leaders since 1987, when he joined Booz & Co., a worldwide consultancy. Ruff also has 13 years of experience in sales and marketing management at Hewlett-Packard Co. His clients have included American Express, IBM, HP, Adobe, Oracle and Apple, as well as hundreds of start-up companies and new businesses in a broad range of industries.

Ruff has a bachelor's degree in electrical engineering from the University of Virginia and a master's of business administration in international management and finance from New York University.

For more information on the lecture or the Entrepreneur-in-Residence program, contact Scott Bryant at or 406-994-6191. More information about the MSU College of Business is available at

Contact: Audrey Lee, (406) 994-7026 or