Montana State University

MSU business students offer marketing consulting to area businesses and non-profit organizations

November 8, 2012 -- MSU News Service

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MSU News Service
Tel: (406) 994-4571
msunews@montana.edu
Montana State University's College of Business is seeking local businesses and non-profit organizations that are willing to offer students practical business experience in return for marketing consulting during the upcoming spring semester, which runs Jan. 9-April 26.

Participating students will be enrolled in "Marketing 447: Marketing Mix," a senior-level course taught by business instructor Minette Jessup. Selected businesses and organizations will be asked to share background information and commit to approximately four meetings with a student team on campus. In exchange, students will provide a marketing plan and customized marketing activity, which will be focused on needs such as target market research, pricing and competitor analysis, distribution and website evaluation or promotional activity development.

Businesses and non-profit organizations that wish to participate are invited to apply to the MSU College of Business. Applications are due Dec. 7, and businesses and organizations selected to participate will be notified by Dec. 21.

Application materials are available online at http://www.montana.edu/cob/centernewwest/MKTG447_ConsultApp.pdf.

For more information, contact Jessup at minette.jessup@montana.edu.

Contact: Audrey Lee, (406) 994-7026 or audrey.lee@montana.edu