Montana State University

MSU releases television spot about Antarctica research

November 25, 2013 -- MSU News Service

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Montana State University has released its latest television spot, which focuses on MSU research in Antarctica.

The 30-second ad premiered Nov. 23 at the Cat-Griz football game, on television broadcasts in Montana and at alumni satellite parties. 

The piece follows MSU student Alex Michaud on a journey to Antarctica in search of life below the ice. Michaud, along with his professor John Priscu and others from MSU, traveled to Antarctica last year as part of a U.S. team that used a hot water drill to melt almost half a mile through the West Antarctic Ice Sheet to explore a massive lake beneath it. In order to conduct the research, the team hauled its equipment approximately 600 miles across the continent.

“We’re excited to showcase our students who conduct cutting-edge science,” said Julie Kipfer, MSU’s director of marketing. “We’re also proud that this spot was produced entirely in-house with our own students, faculty, staff and alumni.”

The TV spot is the third in a series that features MSU student projects, including MSU Engineers Without Borders and the Space Science Engineering lab.

Kipfer led the efforts along with Dennis Aig, director of MSU’s School of Film and Photography who served as the ad’s producer and director, and Scott Chestnut, an MSU alumnus who was editor and director of photography.

To view the television spot online, visit www.montana.edu/newfrontiers.

Contact: Julie Kipfer, (406) 994-5737 or jkipfer@montana.edu

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