Montana State University

MSU Entrepreneur-In-Residence to speak Oct. 29

October 22, 2014 -- MSU News Service

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Andrew Hull, president and founder of Elixiter, a local marketing services agency, will serve as the Montana State University Jake Jabs College of Business and Entrepreneurship’s fall Entrepreneur-In-Residence. Hull will give a free public lecture at 6:15 p.m. Wednesday, Oct. 29, in Reid Hall 108 on the MSU campus.

Hull’s lecture, "High Growth Start-Ups: Why Transparency With Prospects, Customers, Employees and Stakeholders is the Secret Sauce for Today’s Successful Entrepreneur," will address why providing transparency into a business drives increased sales and builds loyal customers, engaged employees and trust from stakeholders.

As Entrepreneur-In-Residence for the week of Oct. 27, Hull will also visit business classes and meet with students in the university’s entrepreneurship program.

Prior to founding Elixiter, Hull worked for RightNow Technologies (which was later acquired by Oracle), overseeing product messaging, campaigns, Web properties, marketing automation, events and marketing analytics. The work helped drive eight years of continual growth at the company, where revenues went from $16 million to more than $200 million.

Hull has a Master of Business Administration degree from Carnegie Mellon University and is a native of Montana.

For more information on the lecture or the Entrepreneur-in-Residence program, contact Scott Bryant at bryant@montana.edu or 994-6191. More information about the Jake Jabs College of Business and Entrepreneurship is available at www.montana.edu/business.

Contact: Audrey Capp, (406) 994-7026 or audrey.lee@montana.edu