The Montana Team Nutrition program at Montana State University and other partners have created a series of eight public service announcements about the importance of children eating breakfast. The free, 30-second announcements, called “Breakfast: Every Child, Every Day,” are available for all radio stations in Montana to air.
The announcements are designed to reinforce the importance of eating breakfast and highlight options – such as free, reduced price and expanded breakfast programs in schools – for accessing breakfast in Montana communities. They feature Montana First Lady Lisa Bullock and Montana Superintendent of Public Instruction Denise Juneau.
“Children who regularly eat breakfast are better prepared for success in the classroom,” Juneau said. “They behave better in school, are late or absent less frequently, and score higher on math and reading tests. I’m excited to see more Montana schools offering healthy breakfasts and trying out strategies like breakfast in the classroom.”
KGLT-FM radio at MSU produced the announcements in partnership with the Montana Team Nutrition program, the Montana Governor’s Office, the Montana Office of Public Instruction, the Montana Food Bank Network, School Meals that Rock founder Dayle Hayes, Valtron Recording Studio and Montana Action for Healthy Kids. A national organization, Action for Healthy Kids, funded the project through its state affiliate.
“Breakfast: Every Child, Every Day” announcements may be downloaded for free on the Montana Food Bank Network website at www.mfbn.org/breakfast. They are available as both audio and text files.
Contact: Molly Stenberg, (406) 994-7217 or firstname.lastname@example.org