Montana State University

Founder of fourOsix to give free Nov. 17 lecture at MSU

November 4, 2015 -- MSU News Service

Alex “Papu” Rincon, Jr. will present “Creativity, Culture, and Community: Building a Lifestyle Brand at fourOsix,” at 6:30 p.m. Tuesday, Nov. 17, at MSU. The lecture is free and open to the public. Photo courtesy of Alex "Papu" Rincon, Jr.

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Tel: (406) 994-4571

The founder of fourOsix, a retail store in Helena that operates with a strong focus on community and social responsibility, will deliver a free public lecture at 6:30 p.m. Tuesday, Nov. 17, in Jabs Hall 111 on the Montana State University campus.

Alex “Papu” Rincon, Jr. will speak on “Creativity, Culture and Community: Building a Lifestyle Brand at fourOsix.” In addition to the lecture, during the week of Nov. 16 Rincon will serve as the MSU Jake Jabs College of Business and Entrepreneurship’s fall Entrepreneur-in-Residence. As Entrepreneur-In-Residence, Rincon will visit business classes and meet with students in the college’s entrepreneurship program.

According to its website, fourOsix is a Montana lifestyle brand that promotes “art, music, style, forward thinking and Montana living.” Rincon said he chose to open the business in Helena because he saw a need to help grow the arts, music and recreation in the community, specifically for youth. Rincon added that he is now looking to extend the fourOsix brand and message to other Montana communities, as well as regionally and to select international partners.

Rincon describes himself as having a passion for innovative ideas, design, marketing, business development and establishing strong networks with individuals and communities. As an entrepreneur, he focuses on community and a strong sense of social responsibility.

The U.S. Small Business Administration named Rincon Montana’s Young Entrepreneur of the Year in 2011, and Downtown Helena Inc. honored him as Helena’s 2010 Business Person of the Year. More recently, the White House named Rincon a “Champion of Change.” Rincon currently serves as a member of the Board of Trustees at Carroll College.

Rincon graduated from Carroll College in 2003 with a bachelor’s degree in business administration with a special interest in marketing, management and international business as well as a bachelor’s degree in Spanish language and literature. He also had a multi-disciplinary major in visual arts with an interest in graphic design.

For more information on the lecture or the Entrepreneur-in-Residence program, contact Scott Bryant at or (406) 994-6191. More information about the program is also available at

Contact: Scott Bryant, or (406) 994-6191