Montana State University

Newhouse design picked as one of top 10 in international competition

January 10, 2017 -- MSU News Service

A design by Meta Newhouse, associate professor of graphic design in the College of Arts and Architecture at Montana State University, recently was picked in the top 10 of 5,000 submissions in the international Poster for Tomorrow contest. MSU Photo by Adrian Sanchez-Gonzalez

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Meta Newhouse’s imaginative design about a potential health risk due to climate change was named one of the top 10 posters in the international Poster for Tomorrow contest.

Newhouse’s design of a giant mosquito with rifles as legs over the slogan “Climate Change Bites,” was selected among the 10 best posters from more than 5,000 entries. The theme of the contest was “Make Extremism History.” Newhouse is a professor of graphic design in the Montana State University School of Art, which is in the College of Arts and Architecture.

The poster contest is sponsored by the 4 Tomorrow Association, an independent, nonprofit organization based in France with the goal of stimulating debate on issues of wide importance through poster design. Newhouse’s “Climate Change Bites” poster will go in the permanent collection in Les Arts Décoratifs de Paris in the Louvre, the Victoria and Albert Museum in London and other design museums around the world.

Newhouse said she was “honored and surprised” to have a design selected in the top 10 of the competitive contest. Another of her designs, with the sarcastic title of “The Benefits of Burning Coal,” was also selected in the top 100, making her one of just a few designers who had more than one design in the final selection for exhibition.

Newhouse said last summer she became reacquainted with the eight-year-old design competition, which has a philosophy of communicating awareness through poster design.

She said the theme of this year’s competition interested her, so she spent the summer researching concepts prior to the July deadline. Once she decided on a theme of the growing health risks resulting from climate change, she came up with the graphic concept of a large silhouette of a killer mosquito. It topped the copy “Climate Change Bites. Killer diseases such as malaria, Zika and encephalitis are all transmitted by mosquitoes. Warmer temperatures will increase mosquito habitat worldwide.”

Newhouse, who in addition to teaching has been an active commercial graphic designer, said that participating in the competition and being selected to an elite level aides her in the teaching of design to students.

“MSU graphic design courses are always looking for ways to connect students to the community, and the faculty collectively has a strong belief in design for the public good,” she said. “I’m looking forward to leveraging what I learned (in this competition) in my classes this upcoming semester.”

The contest’s top 10 posters are on display online. Both of Newhouse’s selected posters will be on exhibit through the end of January in multiple countries including France, Egypt, Turkey, Qatar, Russia, Italy, Pakistan, Iran, Ecuador, Morocco, India, Bosnia and Herzegovina, Greece and the United States.

Meta Newhouse (406) 994-2201, meta.newhouse@montana.edu