Montana State University

Brand stewards honored at Breakfast of Champions

March 8, 2006

Four campus "brand champions" received a cereal box decorated with MSU's new logo and graphic identity at the March 7 "Breakfast of Champions" on campus. (MSU photo by Jay Thane)   High-Res Available

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MSU News Service
Tel: (406) 994-4571
A Breakfast of Champions honored four MSU employees on Tuesday, March 7, in the SUB for recent marketing projects.

President Geoff Gamble, Marketing Director Julie Kipfer, campus communications specialists as well as representatives from admissions, alumni, and other offices attended the breakfast meeting.

The MSU employees and faculty were recognized for effectively using the new MSU logo and branding recommendations in publications and the classroom. Such activities support MSU's effort to present a consistent image and set of messages.

Those key messages are nationally recognized scholars; leading research; a student-centered campus in a spectacular setting; opportunities for hands-on, active learning; and outreach and service.

Larry Carucci, professor of anthropology, integrated teaching and research by pairing upper-level students with students in ANTH 288-Research in Anthropology. This allowed students with little research experience to learn skills from upper-division students.

Sam Bennett, Assistant Director of the Alumni Association, improved the image and presentation of alumni materials in a self-contained pocket-size folder that showcases the new MSU visual identity.

Wendy Davison, Assistant Director of Residence Life, connected the residence life publications into a cohesive portfolio that also successfully merged the previous residence life logo into the new branded design.

Steve Burk, Webmaster for Admissions, was one of the first adopters of the new branded Web template. His project incorporated key messages and improved the Web presentation to achieve stronger branding of MSU with prospective students.

For more information about the university's marketing efforts, contact Julie Kipfer at 994-5737.