Montana State University

MSU wins regional, state communications awards

February 19, 2008

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Bozeman - Montana State University has recently received several state and regional awards for a variety of communications and marketing efforts.

MSU has received silver and bronze awards at the CASE District VIII juried competition as well as several Montana Addys for MSU's new advertising campaign.

MSU's new magazine, Mountains and Minds, received a silver medal in the periodical team writing category at the 2008 CASE District VIII competition as well as a bronze award in the general periodicals category for institutions with less than 15,000 students. The district includes colleges and universities in the Pacific Northwest and Western Canada.

MSU received recognition for a group of three stories written by Office of Communications and Public Affairs writers: Tracy Ellig's feature about MSU's Engineers Without Borders work in Kenya: Carol Schmidt's profile of renowned horse whisperer and MSU alumnus Buck Branneman; and a profile by Suzi Taylor, now of Extended University, of MSU student Kevin Connolly.

The magazine also received a bronze medal in the category for External Audience Magazines for institutions with enrollment of 5,000-15,000.

The latest issue of Mountains and Minds magazine can be found online at: http://www.montana.edu/mountainsandminds/

MSU also won a bronze medal at the 2008 CASE District VIII competition in the marketing brand and image development category for its integrated marketing guide and brand tool kit. The brand tool kit is a marketing tool developed by the Office of Communications and Public Affairs following MSU's rebranding effort in 2006. Julie Kipfer, MSU marketing and creative services director, Taylor and Angie Mangels, art director, were leaders of the project. The tool kit can be found online at: http://www.montana.edu/brandtoolkit

MSU also received several ADDYs, the awards for the best in Montana advertising. Kipfer supervised the MSU commercial project, which was produced by Chisel Industries of Bozeman. MSU won medals in the following ADDY categories: gold in the Elements of Advertising: Effects and Animation for "MSU Fuel for Tomorrow" spot; silver for MSU's entire campaign in the Campaigns $5,000 or More -- Television; silver for MSU campaign, Elements of Advertising: Original Music; bronze for "MSU Designing the Future" spot in Elements of Advertising: Cinematography; bronze for "MSU Designing the Future" spot in the Elements of Advertising: Effects and Animation.

The Montana contest was the state level of competition conducted annually by the American Advertising Federation. Winners of state ADDYS may compete in district, then national ADDY competitions.

-cs-

Contact: Julie Kipfer (406) 994-5737, jkipfer@montana.edu