Albert Frederick Schoenhut
Patricia Anne Simpson
Immigrant Entrepreneurship: German-American Business Biographies, 1720 to the Present, vol. 3, edited by Giles R. Hoyt
Albert Schoenhut (born February 5, 1849 in GÃ¶ppingen, WÃ¼rttemberg; died February 3, 1912 in Philadelphia, PA) began making toy pianos as a youth in WÃ¼rttemberg. In 1866, he immigrated to the United States to take up work at John Wanamakerâ€™s Philadelphia department store, where he was responsible for repairing the glass sounding pieces in toy pianos imported from Germany. In 1872, he set out on his own and founded the Schoenhut Piano Company. The Philadelphia-based toy firm, which later became known as the A. Schoenhut Company, was incorporated in 1897. In its early years, the company focused on the manufacture of toy pianos and other musical instruments, quickly establishing a reputation for quality that was largely based on German handicraft traditions. Over time, the company expanded and began manufacturing other products, such as the Humpty Dumpty Circus, which was introduced around the turn of the century. In addition to the circus, the company also began producing dolls, games, play sets, and a variety of figures, all of which enjoyed immense popularity. In the process, the A. Schoenhut Company became the largest toy manufacturer in America. Schoenhut himself became known as the â€œKing of Toy Makersâ€ and the â€œSanta Claus of Kensington.â€ Despite the air of legend that surrounded him, Schoenhut always kept a careful eye on his business, which continued to grow through his emphasis on innovation, his pursuit of transatlantic markets, and his implementation of broad advertising strategies. By the time that Albert Schoenhut died in 1912, the â€œHouse of Schoenhutâ€ included a plant and offices in Philadelphia, a sales office in New York, and a thriving catalogue business. He left the business to his six sons, who led and grew the company until 1935. Though the company has gone through numerous incarnations and changes in ownership since then, it still exists today as Schoenhut Toy Piano
How is this information collected?
This collection of Montana State authored publications is collected by the Library to highlight the achievements of Montana State researchers and more fully understand the research output of the University. They use a number of resources to pull together as complete a list as possible and understand that there may be publications that are missed. If you note the omission of a current publication or want to know more about the collection and display of this information email Leila Sterman.