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Marketing
Start off your college adventure with the fundamentals of business through our Business Entrepreneurship Seminar for freshmen before obtaining the skills necessary to have a career in advertising, brand management, market research or public relations.
Marketing – B.S. in Business, Marketing Emphasis
Students in the Business – Marketing program at Montana State gain the tools to enter this growing and continuously-changing sector of the global economy through hands-on projects in and out of the classroom. Marketing students focus on skills such as statistical analysis, market tests and product research with interdisciplinary courses, extracurricular networking and consultation projects with the community. Once they enter the workforce, students in the program go on to become marketing and sales managers, retail buyers, sales professionals, digital marketing specialists or advertising account representatives.
The Business major at Montana State offers three other Options Within the Major: Accounting, Finance and Management.
Community Outreach
The Boardroom Bobcats program gives students the opportunity to gain practical experience,
leadership development and familiarity with the nonprofit sector while offering local
organizations insights and fresh perspectives.
American Marketing Association
Marketing students can join Montana State's Top 10-ranked American Marketing Association
student chapter, which prepares students for their professional careers through a
variety of hands-on experiences.
MSU Blackstone LaunchPad
Entrepreneurial students interested in starting their own businesses can turn to the
MSU Blackstone LaunchPad. Housed within the Jake Jabs College of Business & Entrepreneurship,
the LaunchPad has helped hundreds of teams through coaching, networking and funding
support.
Career Resources
Within their first year of graduation, more than 96% of Montana State graduates are employed, continuing their education or not seeking employment, and career guidance website Zippia consistently ranks MSU as the #1 school in the state where alumni are most likely to land jobs.
Career Coaching & Professional Skills Studio
Professional career coaches help students with their career exploration, employer networking opportunities and job or internship searches. They also critique resumes and help students practice job interviews. Additionally, the Allen Yarnell Center for Student Success offers free workshops for students to develop the professional communication and collaboration skills that are highly sought after by employers.
Careers
Marketing students at Montana State University go into careers such as:
- Digital Marketer
- Marketing Manager
- Market Researcher
- Advertising Specialist
To explore more career possibilities, the Allen Yarnell Center for Student Success has a variety of tools available,including self-assessment and working with career coaches.