MFG Day Messaging Guide for Manufacturers
So you've registered your Manufacturing Day event and you want to let the world know about it. There are countless ways to engage your local community around MFG Day. You can use traditional and social media to amplify your event and reach more people. Below are messaging tips to help make your day a success using social media, media advisories, and press releases. (Scroll to the bottom of the page for a link to download this guide as a .pdf.)
Social media is an excellent resource for your MFG Day event. By sharing your event on platforms, tagging attendees and posting photos, you can maximize the reach of your event. Whether your preferred platform is Facebook, Twitter, LinkedIn or Instagram, social media is key to the success of opening your doors to showcase modern manufacturing.
For updates and announcements before, during, and after Manufacturing Day- follow us on these pages.
- Visit MFG DAY official social media pages (see icons above)
- "Like" them as your business page
- Use @MfgDay in Facebook and Twitter posts so that the MFG DAY audience of almost 10,000 will be more likely to see your content.
- Use @mfginmt as well so we can see what you are doing and share your posts
- Post consistently using the official hashtag #MFGDay19.
Below are examples of posts you can use to promote your event and make your day a success!
4 Weeks Before the Event:
“SAVE THE DATE: October 4th is #MFGDay19. We are opening our doors to showcase what modern manufacturing looks like in 2019. Stop by our facility on [insert date] for a tour to see how [company’s product] is made! Join us by registering here [enter your event’s link here]
2 Weeks Before the Event:
“We’re opening our doors for #MFGDay19 to celebrate modern manufacturing. Come by for a tour & activities on [insert date]. We can’t wait to show you what we do.”
“We’re ready for #MFGDay19 and excited to showcase [insert your product] manufacturing in-action! We can’t wait to show you what we do [tag school or official coming to the event].”
1 Week Before the Event:
“The seven-day countdown to #MFGDay19 begins. We can’t wait to meet you!” [Include picture of facility]
Day of the Event
Happy MFG Day! Today, we are hosting students, educators, and community leaders at our facility to showcase the manufacturing industry of today's era. We can’t wait to open our doors to the next generation of manufacturers today. #MFGDay19
We are proud to participate in #MFGDay19 today. Manufacturers need highly skilled workers ready to innovate and advance our industry. Thanks to all the students and educators who joined up as we opened our doors today. [TAG GROUPS]
A short media advisory is a great way to get your event on local media’s radar. We recommend distributing the alert approximately one week prior to the event to entice media to attend and/or cover the event.
You can send a press release to highlight what your company showcased during MFG Day and who attended (students, teachers, local elected officials etc.). You can send this when the event concludes or the day after with pictures from the event.
Do you have a champion in your local school that is guiding students to your event? Getting the word out to educators and students is key. Work with your local districts to find out the process for inviting schools to your event.
Need a MFG Day logo? Visit https://www.mfgday.com/resources/logos
Need Montana-specific MFGDay graphics to post on your social media? See below
Need guidance planning logistics for your MFG Day? Download the toolkit: https://www.mfgday.com/playbook/Host-Toolkit.pdfhttps://www.mfgday.com/playbook/Host-Toolkit.pdf
[COMPANY NAME] TO HOST MFG DAY EVENT ON [DATE] FOR [CITY] COMMUNITY
WHAT: [COMPANY NAME] will host [students, lawmaker(s), community members] for an MFG Day event on [DATE] as part of a national effort to showcase the reality of modern manufacturing careers and connect with America’s future workforce - students.
[COMPANY NAME] will open its doors for [BRIEFLY DESCRIBE PLANT TOUR/EVENT STYLE] to students, parents and community members to experience first-hand the high-tech and innovative work environments that await those who pursue careers in modern manufacturing.
WHEN: (INSERT DATE)
XX:XX a.m. – Opening remarks
XX:XX a.m. – Plant tours and other activities begin
WHERE: [COMPANY NAME]
[CITY, STATE, ZIP]
WHO: [LIST ATTENDEES – such as local elected officials, company president/spokesperson, executive from local groups/associations, other local leaders, students, etc.]
WHY: There is an increasing demand for highly skilled professionals in the manufacturing sector who can design, program and operate technology. Over the next decade, manufacturers will need to fill 4.6 million jobs. Organized by the Manufacturing Institute—the education and workforce partner of the National Association of Manufacturers—MFG Day is designed to introduce young people and others in the community to the thriving manufacturing industry to change perceptions of manufacturing and highlight the high-tech and innovative companies that are solving tomorrow’s challenges today. More information is available at www.mfgday.com.
For more information contact:
[INSERT COMPANY LOGO HERE]
FOR IMMEDIATE RELEASE
Contact: [CONTACT NAME]
[COMPANY NAME] HOSTS MFG DAY EVENT AT [INSERT LOCATION]
MFG Day Shines Spotlight on Local Manufacturers, Highlights Career Opportunities
(CITY, STATE) MONTH DATE, YEAR – In celebration of the launch of MFG Day 2019, [COMPANY NAME] hosted more than [NUMBER] students and [LIST OTHER ATTENDEES} as part of an effort to highlight modern manufacturing—a vibrant and growing industry that offers diverse, high-paying career opportunities. The event showcased [list in one or two sentences what’s happening such as facility tours, movie screenings, panel discussions, presentations, proclamations, etc. Describe or list the kind of technology that will be demonstrated or the kind of products made in your plant.]
MFG Day, an annual national event held in communities across the country, is supported by thousands of manufacturers as they host students, teachers, parents and community members at open houses, plant tours and more to change perceptions of manufacturing and highlight the high-tech and innovative companies that are solving tomorrow’s challenges today.
“Today’s event, and the larger MFG Day initiative, allows manufacturing companies like ours to showcase what manufacturing is really about,” said [NAME, TITLE with COMPANY]. “We are proud to highlight the innovative work we are doing in [INSERT CITY] and hope our event today inspires the next generation of workforce talent to pursue a rewarding career in manufacturing.” [HOST COMPANY CAN DRAFT A DIFFERENT QUOTE IF THEY WANT].
First held in 2012 by its founder, the Fabricators & Manufacturers Association, International, MFG Day is now organized by the Manufacturing Institute—the education and workforce partner of the National Association of Manufacturers. The kick-off events around the country and month-long initiative gives manufacturers the opportunity to address the skills gaps they face, connect with future generations, take charge of the public image of manufacturing and ensure the ongoing prosperity of the industry as a whole. Learn more about MFG Day and the significant impact this event has across the nation by going to their website mfgday.com.
[Insert company boilerplate here and include link to website in last sentence.]
More information on MFG Day is available at www.mfgday.com.