Gold Rush T-shirt Design Announced

Gold Rush 2017


The 2017 Gold Rush T-shirt features a design that represents both the Gold Rush football tradition as well as the mountainous view from the Montana State campus and Bobcat Stadium. This year’s Gold Rush game against South Dakota State University is set for Saturday, Sept.9, in Bobcat Stadium.

Now in its 11th year, this Bobcat tradition kicks off the home football season and is designed to inspire fans to showcase their Bobcat spirit by filling the stadium in a sea of gold.

Jooahn Kwon of New Jersey created this year’s winning T-shirt design after stumbling upon the contest online.

“For my design, I wanted to merge the environment of the university along with the football tradition,” Kwon said. “The mountains extend out from the football shape with the Bobcats logo placed on top. I stuck to the colors that can be found within the original Bobcat logo that was provided. Overall, the design is clean and, in my opinion, represents both the region of Montana and the tradition of the Gold Rush game.”

Koon will receive a $500 cash prize for the winning design.

The limited-edition Gold Rush T-shirts go on sale July 14. T-shirts are $12 and may be purchased at the MSU Bookstore and at Universal Athletic stores in Bozeman, Billings, Butte, Great Falls, Helena, Kalispell and Missoula. Gold Rush shirts are also available online at and at



Gold Rush is Bobcat tradition that kicks off the new season of Bobcat Football. On the first home game, fans fill the stadium in a sea of gold wearing a custom t-shirt design proclaiming their Bobcat pride. 

Gold Rush Tradition 10 years