Montana State University

Trademarks and Licensing

Montana State University
P.O. Box 172220
Bozeman, MT 59717-2220

Tel: (406) 994-5737
Fax: (406) 994-4102


Bobcat Fashion Show

Bobcat Fashion Show 

December 4, 5:30 pm at Shroyer Gym

Get ready for a real Cat Walk! Watch members of the Bobcat athletic teams, MSU faculty and staff strut their stuff on the runway wearing the finest in Bobcat gear.  Retailers will be on hand to help you find the perfect holiday gift for Bobcat fans.

Arrive early to browse, shop, snack, and register for prizes.

Questions? Call: 406-994-4221. 

Operation hat trick
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Operation Hat Trick

Get your Operation Hat Trick branded Bobcat hat in time for the Military Appreciation Football game on November 16.

Montana State University and the MSU Bookstore have partnered with Operation Hat Trick to generate awareness, support, and funding for the recovery of America's veterans and active service members. Purchase an Operation Hat Trick branded Bobcat hat at the MSU Bookstore.

All proceeds are distributed to selected organizations that provide direct services to our wounded warriors. OHT is a 501c3 organization that supports numerous veteran support organizations such as - Walter Reed National Military Medical Center at Bethesda, Homes for Our Troops, Injured Marine Semper Fi Fund, and the Mission Continues.

Operation Hat Trick is a national program with roots in ice hockey which provided the inspiration for the operation hat trick name. More than 150 universities throughout the country participate in the program to support veterans and active service members.

OHT Bobcat hats

Presidents Collection

The President’s Collection

Introducing the President’s Collection, a premium line of MSU branded clothing.

Kick off the season with an updated look, featuring new sportswear and accessories for men and women, perfect for the work day and game day. The signature Bobcat scarf and tie are appropriate for all business and social occasions. The collection is available exclusively at the MSU Bookstore and Universal Athletics. Start your collection today.

pink Bobcat hat

Cap on Cancer — October 26, 2013.

Help put a Cap on Cancer at the Bobcat Football home game against UC Davis. Join Bobcat Athletics and Universal Athletic in showing your support for Breast Cancer Awareness month. Universal Athletic is offering a limited edition pink Under Armour cap with the Bobcat logo to generate awareness and support for the Cancer Support Community in Bozeman. Funds generated from the sales of these hats will directly support individuals and families impacted by cancer.

Hats are available at Universal Athletic in Bozeman and at the stadium store on October 26.

College Colors Day — August 30, 2013

College Colors Day, August 31, 2012

College Colors Day is an annual celebration to promote the traditions and spirit that make the college experience unique. The event, coinciding with “back to school” and the kick-off of intercollegiate athletics, advocates for higher education through increased public awareness and celebrates the achievements of colleges and universities.

Since its inception in 2005, College Colors Day has grown rapidly across the country. Thousands of organizations and millions of individuals participate annually by donning their team colors and sharing in the college spirit with friends and colleagues. So, throw on your favorite college gear, and be a part of one of the most spirited holidays in America. Whether it’s at the office or school, work or play, running errands or running the company - WEAR your colors wherever you are!

MSU License Plate
MSU - Go Cats License Plate
Bobcat Athletics License Plate

Drive with Pride

Show your support of Montana State University by choosing an MSU license plate.

Choose  a Montana State University, Go Cats, or Bobcat Athletics themed plate when you renew your vehicle registration. Not only do you get to show your MSU and Bobcat pride, the cost of the plates and renewing them each year includes a donation that goes directly to scholarships for MSU students and student-athletes.

To find out more about collegiate license plates, visit:

MSU Horizon Airplane

Now Montana State University and Bobcat fans can fly in style.

MSU is one of the newest additions to Horizon Air’s fleet of aircrafts that are university-themed. The MSU plane is painted in blue and gold and displays the bobcat head mark on the tail, the collegiate “M” at the back of the plane, Go Cats text on the wings, and the university logo near the front of the plane.

“This is certainly one of our biggest promotional opportunities to date,” said Julie Kipfer, director of marketing and creative services at Montana State University. “We are excited to increase our exposure and visibility in the Northwest region where many of our students, alumni and fans live and travel.”

The first flight of the freshly painted Q400 Turboprop will be from Seattle to Bozeman on November 30, 2010.  After that, the plane will travel on all Horizon routes and may be seen all over the Northwest region.

Free Go Cats Signs

Go Cats Die Cut

The Bobcat Spirit program was created to engage the community and rally support for Montana State University and the Bobcats. MSU is keenly aware of the role we play in our local and statewide community. To recognize this partnership and continue to build excitement, MSU is offering a limited number of free "Go Cats" signs for anyone wishing to show their Bobcat pride. MSU is thrilled to be a part of the community and MSU invites you to show your support of the Bobcats during the sports seasons.

Businesses and individuals are invited to decorate their businesses and homes with blue and gold. Ask your employees to wear Bobcat gear on game weekends. There are a limited number of free Go Cats signs available, so pick them up at one of the following distribution points:

  • Bozeman Area Chamber of Commerce
  • Downtown Bozeman Association
  • MSU Alumni Office
  • MSU Bobcat Club Office