Cap on Cancer 2016

Cap on Cancer 2016

Montana State University and Bobcat Athletics announce the fourth annual Cap on Cancer program. The promotion coincides with breast cancer awareness month and allows friends and fans to support the Cancer Support Community, a Montana organization committed to helping families impacted by cancer. 

The Cap on Cancer promotion features a limited edition pink and white Under Armour Bobcat hat that helps generate resources for the Cancer Support Community.

 Both a men’s and ladies hat are available for $20 each at the following retail outlets:

  • MSU Bookstore: Strand Union and Bobcat Stadium
  • Universal Athletic: Billings, Bozeman, Butte, Great Falls, Helena and Kalispell
  • Bob Wards: Bozeman
  • Scheels: Billings

All Bobcat coaching staff will wear the hat on the sideline at the Cap on Cancer game, slated for October 22 at Bobcat stadium versus Eastern Washington. Proceeds will benefit the Cancer Support Community, an organization that ensures that all people affected by cancer are empowered by knowledge, strengthened by action and sustained by community. 

Get your limited edition hat at the MSU Bookstore, Universal Athletic, Bob Wards, and Scheels.

College Colors Day 2016

 College Colors Day 2016

On September 2, the 12th annual College Colors Day celebration will kick off as fans unite to show their spirit and pride. Whether you’re at the game, watching from home, at your workplace, sounding off on social media, or anywhere else, your fellow fans will know exactly which college colors you represent.

Bobcat fans are encouraged to show their camaraderie and support for Montana State University to all college football fanatics across the social media landscape. Share images and video in Montana State colors across Facebook, Twitter and Instagram while using the hashtag #CollegeColors. Don’t forget to stand up and share which colors you’ll be representing all year. 

Bobcat Batter Ice Cream

Bobcat Batter Ice Cream


Thanks to Livingston based Wilcoxson’s Ice Cream, Bobcat Spirit is now available at your local grocery store.  Bobcat Batter features a cake batter ice cream with a blue frosting wave. The partnership began in MSU’s Miller Dining Hall as part of the Made in Montana Program. At the time, the new ice cream flavor didn’t have a name, so the university sponsored a community-wide naming contest.

Matt Schaeffer, president of Livingston-based Wilcoxson’s Ice Cream, said he is proud of the partnership that has been developed between his company and MSU. “I feel privileged to be a part of this,” Schaeffer said. “I like being associated with MSU. I think it’s a great combination.”

Support this Montana Made product and get your Bobcat Batter ice cream at a grocery near you.


Now Montana State University and Bobcat fans can fly in style.  

Bobcat HorizonMSU is one of the newest additions to Horizon Air’s fleet of aircrafts that are university-themed. The MSU plane is painted in blue and gold and displays the bobcat head mark on the tail, the collegiate “M” at the back of the plane, Go Cats text on the wings, and the university logo near the front of the plane.

“This is certainly one of our biggest promotional opportunities to date,” said Julie Kipfer, director of marketing and creative services at Montana State University. “We are excited to increase our exposure and visibility in the Northwest region where many of our students, alumni and fans live and travel.”

The first flight of the freshly painted Q400 Turboprop will be from Seattle to Bozeman on November 30, 2010.  After that, the plane will travel on all Horizon routes and may be seen all over the Northwest region.

Free Go Cats Signs 

diecut go catsThe Bobcat Spirit program was created to engage the community and rally support for Montana State University and the Bobcats. MSU is keenly aware of the role we play in our local and statewide community. To recognize this partnership and continue to build excitement, MSU is offering a limited number of free "Go Cats" signs for anyone wishing to show their Bobcat pride. MSU is thrilled to be a part of the community and MSU invites you to show your support of the Bobcats during the sports seasons.

Businesses and individuals are invited to decorate their businesses and homes with blue and gold. Ask your employees to wear Bobcat gear on game weekends. There are a limited number of free Go Cats signs available, so pick them up at one of the following distribution points:

  • Bozeman Area Chamber of Commerce
  • Downtown Bozeman Association
  • MSU Alumni Foundation Office
  • MSU Bobcat Club Office

Drive with Pride

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Show your support of Montana State University by choosing an MSU license plate.

Choose  a Montana State University, Go Cats, or Bobcat Athletics themed plate when you renew your vehicle registration. Not only do you get to show your MSU and Bobcat pride, the cost of the plates and renewing them each year includes a donation that goes directly to scholarships for MSU students and student-athletes.

To find out more about collegiate license plates, visit: