Montana State University

Trademarks and Licensing

Montana State University
P.O. Box 172220
Bozeman, MT 59717-2220

Tel: (406) 994-5737
Fax: (406) 994-4102


Cap on Cancer Montana State October 18

Cap On Cancer: October 18, 2014

Help put a Cap on Cancer at the Bobcat Football home game against Weber State. Join Bobcat Athletics, Universal Athletic and the MSU Bookstore in showing your support for Breast Cancer Awareness month. A limited edition pink Under Armour cap with the Bobcat logo has been announced to generate awareness and support for the Cancer Support Community in Bozeman. Funds generated from the sales of these hats will support The Cancer Support Community, an organization that serves individuals and families impacted by cancer.

Hats are available at Universal Athletic in Bozeman, at the MSU Bookstore and at the stadium store on October 18. Supplies limited.

Operation Hat Trick: Fall 2014

Operation hat trick
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Get your Operation Hat Trick branded Bobcat hat in time for the Military Appreciation Football game on November 15.

Montana State University and the MSU Bookstore have partnered with Operation Hat Trick to generate awareness, support, and funding for the recovery of America's veterans and active service members. Purchase an Operation Hat Trick branded Bobcat hat at the MSU Bookstore.

All proceeds are distributed to selected organizations that provide direct services to our wounded warriors. OHT is a 501c3 organization that supports numerous veteran support organizations such as - Walter Reed National Military Medical Center at Bethesda, Homes for Our Troops, Injured Marine Semper Fi Fund, and the Mission Continues.

Operation Hat Trick is a national program with roots in ice hockey which provided the inspiration for the operation hat trick name. More than 150 universities throughout the country participate in the program to support veterans and active service members.    

OHT Bobcat hats

2014 Gold Rush

Gold Rush 2014: A Blue and Gold State of Mind

T-shirts go on sale July 15 for the 2014 Montana State University Gold Rush game to be played Sept. 6 against Black Hills State in Bobcat Stadium.

Gold Rush, which kicks off the Bobcat home football season and inspires fans to showcase their Bobcat spirit by filling the stadium in a sea of gold, is “A Blue and Gold State of Mind.”

Dave Simon, a lifelong Bobcat fan from Billings who attended MSU from 1994-1997, won the inaugural Gold Rush T-shirt design contest.  Simon said his design was inspired by the new athletic department campaign, “Blue and Gold State of Mind.”
“Having a Blue and Gold State of Mind is the bond I share with other ‘Cat fans,” Simon said. “It’s the rush I get when 20,000 of my closest friends cheer at the same time. It’s about talking about the Bobcats when I see other fans in the grocery store. It’s being a fan through thick and thin.”

Scott Jurgens, associate athletic director of marketing and operations for Bobcat Athletics, said Simon’s winning entry was one of dozens of submissions and he will receive $250 in prize money.

“Once again the Bobcat fans stepped up with an overwhelmingly positive response,” Jurgens said. “We received design submissions from all over Montana.

“We’re happy the fans are so engaged in Gold Rush and are thrilled to release the new design today.” 

Beginning July 15, limited edition Gold Rush T-shirts will be available for purchase for $12 at Universal Athletic stores in Billings, Bozeman, Butte, Great Falls, Helena, Kalispell, and Missoula and at the MSU Bookstore in Bozeman. Gold Rush shirts are also available online at or


Presidents Collection

The President’s Collection

Introducing the President’s Collection, a premium line of MSU branded clothing.

Kick off the season with an updated look, featuring new sportswear and accessories for men and women, perfect for the work day and game day. The signature Bobcat scarf and tie are appropriate for all business and social occasions. The collection is available exclusively at the MSU Bookstore and Universal Athletics. Start your collection today.

MSU License Plate
MSU - Go Cats License Plate
Bobcat Athletics License Plate

Drive with Pride

Show your support of Montana State University by choosing an MSU license plate.

Choose  a Montana State University, Go Cats, or Bobcat Athletics themed plate when you renew your vehicle registration. Not only do you get to show your MSU and Bobcat pride, the cost of the plates and renewing them each year includes a donation that goes directly to scholarships for MSU students and student-athletes.

To find out more about collegiate license plates, visit:

MSU Horizon Airplane

Now Montana State University and Bobcat fans can fly in style.

MSU is one of the newest additions to Horizon Air’s fleet of aircrafts that are university-themed. The MSU plane is painted in blue and gold and displays the bobcat head mark on the tail, the collegiate “M” at the back of the plane, Go Cats text on the wings, and the university logo near the front of the plane.

“This is certainly one of our biggest promotional opportunities to date,” said Julie Kipfer, director of marketing and creative services at Montana State University. “We are excited to increase our exposure and visibility in the Northwest region where many of our students, alumni and fans live and travel.”

The first flight of the freshly painted Q400 Turboprop will be from Seattle to Bozeman on November 30, 2010.  After that, the plane will travel on all Horizon routes and may be seen all over the Northwest region.

Free Go Cats Signs

Go Cats Die Cut

The Bobcat Spirit program was created to engage the community and rally support for Montana State University and the Bobcats. MSU is keenly aware of the role we play in our local and statewide community. To recognize this partnership and continue to build excitement, MSU is offering a limited number of free "Go Cats" signs for anyone wishing to show their Bobcat pride. MSU is thrilled to be a part of the community and MSU invites you to show your support of the Bobcats during the sports seasons.

Businesses and individuals are invited to decorate their businesses and homes with blue and gold. Ask your employees to wear Bobcat gear on game weekends. There are a limited number of free Go Cats signs available, so pick them up at one of the following distribution points:

  • Bozeman Area Chamber of Commerce
  • Downtown Bozeman Association
  • MSU Alumni Office
  • MSU Bobcat Club Office