Bobcat Batter Ice Cream

Bobcat Batter Ice Cream


Thanks to Livingston based Wilcoxson’s Ice Cream, Bobcat Spirit is now available at your local grocery store.  Bobcat Batter features a cake batter ice cream with a blue frosting wave. The partnership began in MSU’s Miller Dining Hall as part of the Made in Montana Program. At the time, the new ice cream flavor didn’t have a name, so the university sponsored a community-wide naming contest.

Matt Schaeffer, president of Livingston-based Wilcoxson’s Ice Cream, said he is proud of the partnership that has been developed between his company and MSU. “I feel privileged to be a part of this,” Schaeffer said. “I like being associated with MSU. I think it’s a great combination.”

Support this Montana Made product and get your Bobcat Batter ice cream at a grocery near you.


 Cap on Cancer

Cap on Cancer 2015

Montana State University and Bobcat Athletics announce the third annual Cap on Cancer program. The promotion coincides with breast cancer awareness month and allows friends and fans to support the Cancer Support Community, a Montana organization committed to helping families impacted by cancer.

The Cap on Cancer promotion features a limited edition pink and blue Under Armour Bobcat hat that helps generate resources for the Cancer Support Community. Both a men’s and ladies hat are available for $20 each at the following retail outlets:

  • MSU Bookstore: Strand Union and Bobcat Stadium
  • Universal Athletic: Billings, Bozeman, Butte, Great Falls, Helena and Kalispell
  • Bob Wards: Bozeman
  • Scheels: Billings

All Bobcat coaching staff will wear the hat on the sideline at the Cap on Cancer game, slated for October 10 at Bobcat stadium versus Sacramento State. All proceeds will benefit the Cancer Support Community, an organization that ensures that all people affected by cancer are empowered by knowledge, strengthened by action and sustained by community.

Get your limited edition hat at the MSU Bookstore, Universal Athletic, Bob Wards, and Scheels.


College Colors Day, Sept 4 2015

2015 College Colors Day Challenge

As part of the 11th annual College Colors Day celebration, MSU is participating in the inaugural College Colors Challenge and encouraging fan support across social media for the Bobcats. The grand prize is a chance to win an all-expenses paid trip to the College Football Playoff National Championship game.

The College Colors Challenge is a new socially-fueled national contest celebrating the excitement of college football as the season begins. Through participating in a series of photo and video challenges on social media, fans can flaunt their colors, express their school spirit, and vie for a trip to college football’s title game. The challenges revolve around three categories represented by the hash-tags: #SQUADPIC (large group), #FAMPHOTO (family), and #SELFIE (individual).  Some of the challenges include fans posting an epic trick shot video while wearing their colors, an awkward college colors family photo, and college colors displayed at the office. 

Bobcat fans are encouraged to download the College Colors app (currently available in both the iOS App Store and Google Play Store) and visit for full challenge details.  The grand prize winner will receive round-trip airfare, hotel accommodations, and two tickets to the national championship game in Glendale, AZ, courtesy of CLC and the College Football Playoff.

The College Colors Challenge kicks off on Monday, August 10. Winners for the first set of challenges will be announced via on College Colors Day, Friday, September 4.  Each month during the college football season, three new challenges will be issued for a chance to win exciting prizes, including two more opportunities to win two tickets to the national championship game.


President's Collection

The President’s Collection

Introducing the President’s Collection, a premium line of MSU branded clothing.

Kick off the season with an updated look, featuring new sportswear and accessories for men and women, perfect for the work day and game day. The signature Bobcat scarf and tie are appropriate for all business and social occasions. The collection is available exclusively at the MSU Bookstore and Universal Athletics. Start your collection today.

Now Montana State University and Bobcat fans can fly in style.  

Bobcat HorizonMSU is one of the newest additions to Horizon Air’s fleet of aircrafts that are university-themed. The MSU plane is painted in blue and gold and displays the bobcat head mark on the tail, the collegiate “M” at the back of the plane, Go Cats text on the wings, and the university logo near the front of the plane.

“This is certainly one of our biggest promotional opportunities to date,” said Julie Kipfer, director of marketing and creative services at Montana State University. “We are excited to increase our exposure and visibility in the Northwest region where many of our students, alumni and fans live and travel.”

The first flight of the freshly painted Q400 Turboprop will be from Seattle to Bozeman on November 30, 2010.  After that, the plane will travel on all Horizon routes and may be seen all over the Northwest region.

Free Go Cats Signs 

diecut go catsThe Bobcat Spirit program was created to engage the community and rally support for Montana State University and the Bobcats. MSU is keenly aware of the role we play in our local and statewide community. To recognize this partnership and continue to build excitement, MSU is offering a limited number of free "Go Cats" signs for anyone wishing to show their Bobcat pride. MSU is thrilled to be a part of the community and MSU invites you to show your support of the Bobcats during the sports seasons.

Businesses and individuals are invited to decorate their businesses and homes with blue and gold. Ask your employees to wear Bobcat gear on game weekends. There are a limited number of free Go Cats signs available, so pick them up at one of the following distribution points:

  • Bozeman Area Chamber of Commerce
  • Downtown Bozeman Association
  • MSU Alumni Office
  • MSU Bobcat Club Office

Drive with Pride

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Show your support of Montana State University by choosing an MSU license plate.

Choose  a Montana State University, Go Cats, or Bobcat Athletics themed plate when you renew your vehicle registration. Not only do you get to show your MSU and Bobcat pride, the cost of the plates and renewing them each year includes a donation that goes directly to scholarships for MSU students and student-athletes.

To find out more about collegiate license plates, visit: