 |
 |
MSU is a complex, diverse, multifaceted organization. Like other national brands MSU wants to be recognized for its strengths and expertise. Imagery, logos, design elements and copy all combine to bring about a powerful image that is unmistakable in the eyes of our target audiences.
MSU defines itself as a vibrant and growing institution where students, faculty and staff enjoy a challenging and collaborative atmosphere that fosters innovation, exploration and creativity in a spectacular Rocky Mountain setting.
The tagline "Mountains and Minds" highlights the unique promise that MSU integrates learning and the discovery of knowledge in an incomparable location.
A comprehensive branding process has led us to our brand positioning statement and strengths. Here are MSU brand components and key messages.
Excel Nationally and internationally recognized scholars Discover Leading research Create Opportunities for hands-on active learning Explore Spectacular educational setting Connect Student-centered campus Serve Service to our community and the entire state of Montana.
