Top of The World's 2020 Declaration Days

Each year, Montana State and other universities across the nation partner with Top of the World, a collegiate licensed headwear vendor, to promote Declaration Days.  The promotion encourages high school seniors to "declare" via social media platforms, the university they will be attending in the fall.  Students have the opprtunity to win gear from TOW and a chance to win a $500, $1000 and $5000 scholarship.  

Montana State has consistently finished in the top 10 in the nation in this promtion and this year we were #2!

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2019 MSU Bobcat Holiday Gift Guide Bobcat Holiday Gift Guide 2019

Our annual Bobcat Holiday Gift Guide featured on includes gift ideas for all of the Bobcat fans in your life. We would like to give a special thank you to all of our retail partners who participated this year and helped make this social media promotion such a success. This year's gift guide features merchandise provided by:

Pack the Place in PinkPack the Place in Pink

Bozeman goes pink for October! Montana State University and Bobcat Athletics are encouraging Bobcat fans to participate in the second annual “Pack the Place in Pink”. The event will take place at the Nov. 2 Bobcat football game against Southern Utah as a way to help promote breast cancer awareness and support breast cancer patients.

For the entire month of October, Downtown Bozeman will show its support by turning pink. There will be pink street banners lining Main Street, window decorations featuring cancer survivor stories and breast cancer facts, and Pack the Place in Pink information.

To take part in the cause, individuals are invited to purchase the limited edition apparel and wear it to the football game. This year, the items for purchase include a pink, short-sleeve t-shirt, a gray, long-sleeve performance shirt, a microfleece pullover, and two different styles of beanie hats. Prices range from $15-50.

For each item sold, participating retailers will donate a portion of the sale to Pack the Place in Pink, a Billings-based nonprofit organization. Pack the Place in Pink was founded in 2007 by Vicki Heebner Carle, an MSU alumna, teacher and volleyball coach at Skyview High School in Billings. Carle was inducted into the Bobcat Hall of Fame in 1996 for being an outstanding basketball player for MSU in the 1980s. After being diagnosed with breast cancer at the young age of 41, Carle started the foundation. In 2013 Pack the Place in Pink gained its nonprofit status. All funds raised by the organization go directly to breast cancer patients in Montana.

Carle stated: "We are honored and blessed to have Montana State University support our organization. Each year, there are more women seeking assistance from (Pack the Place in Pink), and the support from MSU will help us meet those requests. Being born and raised a Bobcat and partnering with MSU makes me so very, very proud to be a part of Montana State University. Together, we are making a positive impact on many Montana women and their families.”

Apparel is on sale and will be available at the MSU Bookstore (both its SUB and Bobcat Stadium locations) as well as online at Merchandise will also be available at Universal Athletic locations in Bozeman, Billings, Butte, Helena, Great Falls and Kalispell and online at


Tokyodachi Champ

Products available at the MSU Bookstore.

Military Appreciation-September 28 vs. Northern Arizona

Operation Hat Trick merchandise is now on sale at the MSU Bookstore and Universal Athletic.  A portion of the sale of each OHT item is donated back to  Operation Hat Trick .  OHT is dedicated to honoring, supporting and rebuilding the lives of American service members and veterans. Thank you to our MSU student veterans for their service.Operation Hat Trick

 Strip the Stadium-September 21vs. Norfolk State

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 Introducing Gold Rush Huckleberry Lemonade

Gold Rush Huckleberry Lemonade

 Montana State University and Harrington Pepsi have announced the release of a new beverage designed for Bobcat students, alumni and fans.

Gold Rush Huckleberry Lemonade launches in tandem with the  2019 MSU Gold Rush football game.

The lemonade is now available on soda fountains across the MSU campus and in Bobcat Stadium. It is also bottled and available in retail stores, including Town Pump and ThriftWay.

“Our longtime partnership with Montana State keeps getting better,” said Jim Bennett, vice president of Harrington Pepsi. “This new beverage combines two great Montana traditions — the Bobcat Gold Rush game and wild huckleberries. We’re thrilled that we’ve achieved our goal to create a unique beverage that keeps the Gold Rush spirit alive all year long.”

Last spring, MSU students taste-tested several flavor options. The top two flavors were sampled on fountain machines in the university’s dining halls to see which proved more popular. More diners chose huckleberry lemonade with their meals.

“Thanks to Harrington Pepsi, we were able to customize a flavor for our fan base,” said Julie Kipfer, MSU director of marketing. “We couldn’t have done this without our students, who selected the flavor. Now students, alumni and fans can experience the Gold Rush every day.” 

Now Montana State University and Bobcat fans can fly in style.  

Bobcat HorizonMSU is one of the newest additions to Horizon Air’s fleet of aircrafts that are university-themed. The MSU plane is painted in blue and gold and displays the bobcat head mark on the tail, the collegiate “M” at the back of the plane, Go Cats text on the wings, and the university logo near the front of the plane.

“This is certainly one of our biggest promotional opportunities to date,” said Julie Kipfer, director of marketing and creative services at Montana State University. “We are excited to increase our exposure and visibility in the Northwest region where many of our students, alumni and fans live and travel.”

The first flight of the freshly painted Q400 Turboprop will be from Seattle to Bozeman on November 30, 2010.  After that, the plane will travel on all Horizon routes and may be seen all over the Northwest region.

Free Go Cats Signs 

diecut go catsThe Bobcat Spirit program was created to engage the community and rally support for Montana State University and the Bobcats. MSU is keenly aware of the role we play in our local and statewide community. To recognize this partnership and continue to build excitement, MSU is offering a limited number of free "Go Cats" signs for anyone wishing to show their Bobcat pride. MSU is thrilled to be a part of the community and MSU invites you to show your support of the Bobcats during the sports seasons.

Businesses and individuals are invited to decorate their businesses and homes with blue and gold. Ask your employees to wear Bobcat gear on game weekends. There are a limited number of free Go Cats signs available, so pick them up at one of the following distribution points:

  • Bozeman Area Chamber of Commerce
  • Downtown Bozeman Association
  • MSU Alumni Foundation Office
  • MSU Bobcat Club Office

Drive with Pride

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Show your support of Montana State University by choosing an MSU license plate.

Choose  a Montana State University, Go Cats, or Bobcat Athletics themed plate when you renew your vehicle registration. Not only do you get to show your MSU and Bobcat pride, the cost of the plates and renewing them each year includes a donation that goes directly to scholarships for MSU students and student-athletes.

To find out more about collegiate license plates, visit: