A Montana State Holiday

2020 Social Media Holiday Gift Guide

The Montana State Licensing team once again delivered the blue and gold shopping spirit with its annual social media holiday gear guide. The goal was to remind shoppers that the gift of Bobcat gear is the best gift of all. Partnering with local retailers, the licensing team was able to create holiday magic for their fans and followers on the MSU Stand Up Gear Up Facebook page. The campaign ran from Nov. 25-Dec. 14, 2020.

Facebook stats included: Audience reach 36,000+, Page likes +321%, Page follows +300%, Video views -1000 views.

 2020 Fall Graduation Kits

The licensing team worked with the President’s Office to deliver 1,800 graduation kits to Fall 2020 graduates. When the fall in-person ceremony that was to be held in the football stadium was cancelled, the Licensing department worked to help obtain a fulfillment vendor and licensed products for the kit.

Fall 2020 Grad kits

Clean Cat Kits

The MSU Licensing department played an important role in the campus-wide distribution of “Clean Cat Kits” to students, faculty and staff upon the start of the fall semester. The kits contained a licensed, branded mask, refillable bottles of hand sanitizer and disinfectant spray and microfiber cloth. Every employee and student received a kit upon arrival on campus, and Licensing was able to work to ensure the masks were designed and purchased from a licensed vendor.

Clean cat kit

 “Welcome Back, Bobcats” Kits

MSU continued to keep Montana State top of mind throughout the local and statewide community and the nonresident tourists (which is estimated over 12.6 million each year) by providing signage to 1000+ businesses in Bozeman, the Gallatin Valley and statewide.  “Welcome Back, Bobcats” kits were provided to businesses in early August to show Bobcat spirit and welcome students and their parents to campus and to the Bozeman area. Businesses proudly display their Go Cats sign,MSU decal and poster in storefronts and offices. The contents of the kit adapted to acknowledge the challenges of the global pandemic and unite the community by including the tagline, Bobcat Strong.

Bobcat kits 2020

 Mask Up, Montana Project with the Montana Governor’s Office

In July 2020, MSU worked with the Governor’s Office and the Montana Disaster Emergency Service to provide 15,000 Montana State branded/licensed masks across the state. The goal was to promote and increase participation in wearing face coverings in Montana. The Governor’s COVID Task Force used the mask in Public Service announcements in these efforts as well as provided distribution of the masks around the state.

PSA mask video

 2020 Spring Graduation in a Box

When the traditional spring ceremony was cancelled, licensing was called upon to lead the project, providing 2,500 spring graduates with “Graduation-in-a-Box.” The MSU Licensing team provided project leadership and brand standards guidance to the project. The boxes were delivered to graduates in the days leading up to their actual graduation date. Licensing ensured the appropriate vendors were utilized, brand standards were upheld and managed supply chain issues.

Spring 2020 Graduation in a box

Survey Says!

In February 2020, the MSU licensing team sent a survey to 5,000 randomly selected alumni nationwide. The purpose of the survey was to gain a better understanding of alumni preferences for branded merchandise. Working with Marketing and the Office of Planning and Analysis, an MSU marketing student generated the survey questions and compiled the results. Results are being used to launch a new vintage collection in 2021 with the introduction of various throwback marks and logos. The MSU Licensing department was invited by the Alumni Foundation to write about our survey process and results in The Collegian, Montana State’s alumni magazine. See page 32 for the survey article.


Top of The World's 2020 Declaration Days

Each year, Montana State and other universities across the nation partner with Top of the World, a collegiate licensed headwear vendor, to promote Declaration Days.  The promotion encourages high school seniors to "declare" via social media platforms, the university they will be attending in the fall.  Students have the opprtunity to win gear from TOW and a chance to win a $500, $1000 and $5000 scholarship.  

Montana State has consistently finished in the top 10 in the nation in this promtion and this year we were #2!

ranking of montana state


2019 MSU Bobcat Holiday Gift Guide Bobcat Holiday Gift Guide 2019

Our annual Bobcat Holiday Gift Guide featured on www.facebook.com/MSUGearUp includes gift ideas for all of the Bobcat fans in your life. We would like to give a special thank you to all of our retail partners who participated this year and helped make this social media promotion such a success. This year's gift guide features merchandise provided by:

Pack the Place in PinkPack the Place in Pink

Bozeman goes pink for October! Montana State University and Bobcat Athletics are encouraging Bobcat fans to participate in the second annual “Pack the Place in Pink”. The event will take place at the Nov. 2 Bobcat football game against Southern Utah as a way to help promote breast cancer awareness and support breast cancer patients.

For the entire month of October, Downtown Bozeman will show its support by turning pink. There will be pink street banners lining Main Street, window decorations featuring cancer survivor stories and breast cancer facts, and Pack the Place in Pink information.

To take part in the cause, individuals are invited to purchase the limited edition apparel and wear it to the football game. This year, the items for purchase include a pink, short-sleeve t-shirt, a gray, long-sleeve performance shirt, a microfleece pullover, and two different styles of beanie hats. Prices range from $15-50.

For each item sold, participating retailers will donate a portion of the sale to Pack the Place in Pink, a Billings-based nonprofit organization. Pack the Place in Pink was founded in 2007 by Vicki Heebner Carle, an MSU alumna, teacher and volleyball coach at Skyview High School in Billings. Carle was inducted into the Bobcat Hall of Fame in 1996 for being an outstanding basketball player for MSU in the 1980s. After being diagnosed with breast cancer at the young age of 41, Carle started the foundation. In 2013 Pack the Place in Pink gained its nonprofit status. All funds raised by the organization go directly to breast cancer patients in Montana.

Carle stated: "We are honored and blessed to have Montana State University support our organization. Each year, there are more women seeking assistance from (Pack the Place in Pink), and the support from MSU will help us meet those requests. Being born and raised a Bobcat and partnering with MSU makes me so very, very proud to be a part of Montana State University. Together, we are making a positive impact on many Montana women and their families.”

Apparel is on sale and will be available at the MSU Bookstore (both its SUB and Bobcat Stadium locations) as well as online at http://www.msubookstore.org. Merchandise will also be available at Universal Athletic locations in Bozeman, Billings, Butte, Helena, Great Falls and Kalispell and online at https://www.universalathletic.com.


Tokyodachi Champ

Products available at the MSU Bookstore.

Military Appreciation-September 28 vs. Northern Arizona

Operation Hat Trick merchandise is now on sale at the MSU Bookstore and Universal Athletic.  A portion of the sale of each OHT item is donated back to  Operation Hat Trick .  OHT is dedicated to honoring, supporting and rebuilding the lives of American service members and veterans. Thank you to our MSU student veterans for their service.Operation Hat Trick

 Strip the Stadium-September 21 vs. Norfolk State

Stripe the Stadium image


Stadium map

 Introducing Gold Rush Huckleberry Lemonade

Gold Rush Huckleberry Lemonade

 Montana State University and Harrington Pepsi have announced the release of a new beverage designed for Bobcat students, alumni and fans.

Gold Rush Huckleberry Lemonade launches in tandem with the  2019 MSU Gold Rush football game.

The lemonade is now available on soda fountains across the MSU campus and in Bobcat Stadium. It is also bottled and available in retail stores, including Town Pump and ThriftWay.

“Our longtime partnership with Montana State keeps getting better,” said Jim Bennett, vice president of Harrington Pepsi. “This new beverage combines two great Montana traditions — the Bobcat Gold Rush game and wild huckleberries. We’re thrilled that we’ve achieved our goal to create a unique beverage that keeps the Gold Rush spirit alive all year long.”

Last spring, MSU students taste-tested several flavor options. The top two flavors were sampled on fountain machines in the university’s dining halls to see which proved more popular. More diners chose huckleberry lemonade with their meals.

“Thanks to Harrington Pepsi, we were able to customize a flavor for our fan base,” said Julie Kipfer, MSU director of marketing. “We couldn’t have done this without our students, who selected the flavor. Now students, alumni and fans can experience the Gold Rush every day.” 

Now Montana State University and Bobcat fans can fly in style.  

Bobcat HorizonMSU is one of the newest additions to Horizon Air’s fleet of aircrafts that are university-themed. The MSU plane is painted in blue and gold and displays the bobcat head mark on the tail, the collegiate “M” at the back of the plane, Go Cats text on the wings, and the university logo near the front of the plane.

“This is certainly one of our biggest promotional opportunities to date,” said Julie Kipfer, director of marketing and creative services at Montana State University. “We are excited to increase our exposure and visibility in the Northwest region where many of our students, alumni and fans live and travel.”

The first flight of the freshly painted Q400 Turboprop will be from Seattle to Bozeman on November 30, 2010.  After that, the plane will travel on all Horizon routes and may be seen all over the Northwest region.

Free Go Cats Signs 

diecut go catsThe Bobcat Spirit program was created to engage the community and rally support for Montana State University and the Bobcats. MSU is keenly aware of the role we play in our local and statewide community. To recognize this partnership and continue to build excitement, MSU is offering a limited number of free "Go Cats" signs for anyone wishing to show their Bobcat pride. MSU is thrilled to be a part of the community and MSU invites you to show your support of the Bobcats during the sports seasons.

Businesses and individuals are invited to decorate their businesses and homes with blue and gold. Ask your employees to wear Bobcat gear on game weekends. There are a limited number of free Go Cats signs available, so pick them up at one of the following distribution points:

  • Bozeman Area Chamber of Commerce
  • Downtown Bozeman Association
  • MSU Alumni Foundation Office
  • MSU Bobcat Club Office

Drive with Pride

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Show your support of Montana State University by choosing an MSU license plate.

Choose  a Montana State University, Go Cats, or Bobcat Athletics themed plate when you renew your vehicle registration. Not only do you get to show your MSU and Bobcat pride, the cost of the plates and renewing them each year includes a donation that goes directly to scholarships for MSU students and student-athletes.

To find out more about collegiate license plates, visit: