Holiday Gear Gift Guide

Shop Bobcat gear for the holidays and take some inspiration for the 2023 gift guide on the MSU Standup Gear Up Facebook page!

Bobcat holiday gear guide

Shop online or in store:

MSU Bookstore

Barefoot Bozeman

Universal Athletic


GameDay Couture



Trevco (Amazon store)


Victory Tailgate

Desert Cactus(Amazon store)

Wear your Roots

Pack the Place in Pink 2023

Bobcat fans are encouraged to wear “Pack the Place in Pink” gear at the home football game on Nov. 4 to promote breast cancer awareness.

Pack the Place in Pink 2023


Montana State University will continue its annual “Pack the Place in Pink” tradition to promote breast cancer awareness on Nov. 4 at the Bobcats’ home football game.

Fans are invited to purchase limited-edition apparel to wear during the game against Northern Arizona. The items for purchase include a pink short-sleeved shirt, pink crew neck sweatshirt, gray hooded sweatshirt and two styles of beanies that feature a special Pack the Place in Pink Bobcat logo.

Participating retailers will donate a portion of proceeds to Pack the Place in Pink, a Billings-based nonprofit that supports breast cancer patients in Montana by providing financial assistance. The organization was founded in 2007 by Vicki Heebner Carle, an MSU alumna and retired teacher. Carle, a two-time breast cancer survivor, played basketball for Montana State in the 1980s and was inducted into the Bobcat Hall of Fame in 1996. 

Carle said Pack the Place in Pink started in the Billings Skyview High School volleyball program, where she coached, and has since spread statewide because of loyal partners like MSU. The charity has given over $780,000 to Montana breast cancer patients, and Carle said the need for financial assistance increases each year.

“Montana State continues to partner with Pack the Place in Pink, and each year the Bobcat footprint in our charity gets larger,” Carle said. “As a lifelong Bobcat, I am honored and humbled by the continued kindness, dedication and support MSU provides. As we know, MSU is a fantastic neighbor to all and continues to be a shining star in the state.”

Pack the Place in Pink Bobcat merchandise is available at the MSU Bookstore in the Strand Union Building, Bobcat Stadium and online at It will also be sold at Universal Athletic locations in Bozeman, Billings, Butte, Helena, Great Falls, Kalispell and online at

Montana State announces partnership with Wrangler for new apparel line

Wrangler Bobcat Collegiate Collection

 Montana State University is partnering with another iconic western brand for a new apparel line.

Wrangler, most known for its jeans and western wear, is producing a line of MSU-branded clothing, including shirts, hats and T-shirts. The new line will be available exclusively at the MSU Bookstore.

Wrangler worked in collaboration with Colosseum Athletics, a leader in collegiate manufacturing and the Collegiate Licensing Company, CLC, to design and produce the collection.

“Montana State is proud to partner with Wrangler, Colosseum Athletics and the MSU Bookstore to bring the officially licensed Bobcat Wrangler Collegiate Collection to life for our students, alumni and fans,” said Amy Kanuch, licensing and community relations manager at MSU. “Montana State celebrates our roots in western heritage and is excited to offer a fun new collection that showcases our Bobcat brand with the iconic Wrangler brand.”

The collegiate collection launched a year ago with schools in the South. MSU will now be a featured university in the second year of the collection.

The collaboration with Wrangler comes two years after MSU launched a line of clothing with another iconic western brand, the fishing company Simms, to produce shirts and hats with the trademarked MSU brand, Trout U, which are also available in the MSU Bookstore.

MSU/Bobcat Logo Pumpkin Stencil Available

Show your Bobcat spirit on Halloween this year, by carving your pumpkin with an MSU or Bobcat logo.

Carve your pumpkin and tag your photos on any of Montana State University's social media outlets:

Montana State logo carved pumpkins


The Tradition Continues...

Gold Rush Huckleberry Lemonade

Gold Rush Huckleberry Lemonade

Montana State University and Harrington Pepsi continue the distribution of the beverage designed for Bobcat students, alumni and fans.

Gold Rush Huckleberry Lemonade was launchesd in tandem with the  2019 MSU Gold Rush football game.

The lemonade is available on soda fountains across the MSU campus and in Bobcat Stadium. It is also bottled and available in retail stores, including Town Pump and ThriftWay. It is also distributed in retail outlets in Yellowstone National Park.

“Our longtime partnership with Montana State keeps getting better,” said Jim Bennett, vice president of Harrington Pepsi. “This new beverage combines two great Montana traditions — the Bobcat Gold Rush game and wild huckleberries. We’re thrilled that we’ve achieved our goal to create a unique beverage that keeps the Gold Rush spirit alive all year long.”

In the spring ot 2019, MSU students taste-tested several flavor options. The top two flavors were sampled on fountain machines in the university’s dining halls to see which proved more popular. More diners chose huckleberry lemonade with their meals.

“Thanks to Harrington Pepsi, we were able to customize a flavor for our fan base,” said Julie Kipfer, MSU director of marketing. “We couldn’t have done this without our students, who selected the flavor. Now students, alumni and fans can experience the Gold Rush every day.” 

Now Montana State University and Bobcat fans can fly in style.  

Bobcat HorizonMSU is one of the newest additions to Horizon Air’s fleet of aircrafts that are university-themed. The MSU plane is painted in blue and gold and displays the bobcat head mark on the tail, the collegiate “M” at the back of the plane, Go Cats text on the wings, and the university logo near the front of the plane.

“This is certainly one of our biggest promotional opportunities to date,” said Julie Kipfer, director of marketing and creative services at Montana State University. “We are excited to increase our exposure and visibility in the Northwest region where many of our students, alumni and fans live and travel.”

The first flight of the freshly painted Q400 Turboprop will be from Seattle to Bozeman on November 30, 2010.  After that, the plane will travel on all Horizon routes and may be seen all over the Northwest region.

Free Go Cats Signs 

MThe Bobcat Spirit program was created to engage the community and rally support for Montana State University and the Bobcats. MSU is keenly aware of the role we play in our local and statewide community. To recognize this partnership and continue to build excitement, MSU is offering a limited number of free "Go Cats" signs for anyone wishing to show their Bobcat pride. MSU is thrilled to be a part of the community and MSU invites you to show your support of the Bobcats during the sports seasons.

Businesses and individuals are invited to decorate their businesses and homes with blue and gold. Ask your employees to wear Bobcat gear on game weekends. There are a limited number of free Go Cats signs available, so pick them up at one of the following distribution points:

  • Bozeman Area Chamber of Commerce
  • MSU Communications Office

Drive with Pride

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Show your support of Montana State University by choosing an MSU license plate.

Choose  a Montana State University, Go Cats, or Bobcat Athletics themed plate when you renew your vehicle registration. Not only do you get to show your MSU and Bobcat pride, the cost of the plates and renewing them each year includes a donation that goes directly to scholarships for MSU students and student-athletes.

To find out more about collegiate license plates, visit: