Season's Greetings from Montana State University

Join us on Facebook at Montana State University: Stand Up, Gear Up as we host our annual holiday gift guide proving that the best way to spread holiday cheer is giving the gift of Bobcat gear!

Facebook cover from Stand up gear up

Thanks to our participating retailers:


Bob Wards Uptop Gameday Couture
MSU Bookstore Wear your Roots Desert Cactus
Universal Athletic Scheels Trevco
Barefoot Campus Outfitter Fanatics  


MSU/Bobcat Logo Pumpkin Stencil Available

Show your Bobcat spirit on Halloween this year, by carving your pumpkin with an MSU or Bobcat logo.

Carve your pumpkin and tag your photos on any of Montana State University's social media outlets:

Montana State logo carved pumpkins


Pack the Place in Pink

Pack the Place in Pink logo

Montana State University and Bobcat Athletics are encouraging fans to participate in the third annual “Pack the Place in Pink” event at the Oct. 23 home football game to promote breast cancer awareness.

To participate, individuals are invited to purchase a limited edition apparel item and wear it to the game versus Idaho State. This year, the items for purchase include: a pink short-sleeve shirt and a navy hooded sweatshirt. The apparel will retail for $15 and $40, respectively.

For each item sold, participating retailers will donate a portion of the sale to Pack the Place in Pink, a Billings-based nonprofit founded in 2007 by Vicki Heebner Carle, an MSU alumna, retired teacher and retired volleyball coach at Skyview High School in Billings. Carle, a two-time cancer survivor,played basketball for Montana State in the 1980s and was inducted into the Bobcat Hall of Fame in 1996.

For every dollar raised by the nonprofit, which is operated by volunteers, 95 cents go directly to breast cancer patients in Montana to help with things like rent, medical bills and child care. Assistance is provided through a vetted application process.

"We are so excited and honored to be partnering with MSU to raise funds for PPP,” Carle said. “The needs of breast cancer patients in Montana continue to grow, and we are happy and inspired we can make a difference in the lives of those battling."

Pack the Place in Pink Bobcat merchandise goes on sale today and will be available at the MSU Bookstore in the Strand Union Building and Bobcat Stadium, as well as online at It will also be sold at Universal Athletic locations in Bozeman, Billings, Butte, Helena, Great Falls and Kalispell and online at

PPP shirts

A Montana State Holiday

2020 Social Media Holiday Gift Guide

The Montana State Licensing team once again delivered the blue and gold shopping spirit with its annual social media holiday gear guide. The goal was to remind shoppers that the gift of Bobcat gear is the best gift of all. Partnering with local retailers, the licensing team was able to create holiday magic for their fans and followers on the MSU Stand Up Gear Up Facebook page. The campaign ran from Nov. 25-Dec. 14, 2020.

Facebook stats included: Audience reach 36,000+, Page likes +321%, Page follows +300%, Video views -1000 views.


Survey Says!

In February 2020, the MSU licensing team sent a survey to 5,000 randomly selected alumni nationwide. The purpose of the survey was to gain a better understanding of alumni preferences for branded merchandise. Working with Marketing and the Office of Planning and Analysis, an MSU marketing student generated the survey questions and compiled the results. Results are being used to launch a new vintage collection in 2021 with the introduction of various throwback marks and logos. The MSU Licensing department was invited by the Alumni Foundation to write about our survey process and results in The Collegian, Montana State’s alumni magazine. See page 32 for the survey article.



Introducing Gold Rush Huckleberry Lemonade

Gold Rush Huckleberry Lemonade

 Montana State University and Harrington Pepsi have announced the release of a new beverage designed for Bobcat students, alumni and fans.

Gold Rush Huckleberry Lemonade launches in tandem with the  2019 MSU Gold Rush football game.

The lemonade is now available on soda fountains across the MSU campus and in Bobcat Stadium. It is also bottled and available in retail stores, including Town Pump and ThriftWay.

“Our longtime partnership with Montana State keeps getting better,” said Jim Bennett, vice president of Harrington Pepsi. “This new beverage combines two great Montana traditions — the Bobcat Gold Rush game and wild huckleberries. We’re thrilled that we’ve achieved our goal to create a unique beverage that keeps the Gold Rush spirit alive all year long.”

Last spring, MSU students taste-tested several flavor options. The top two flavors were sampled on fountain machines in the university’s dining halls to see which proved more popular. More diners chose huckleberry lemonade with their meals.

“Thanks to Harrington Pepsi, we were able to customize a flavor for our fan base,” said Julie Kipfer, MSU director of marketing. “We couldn’t have done this without our students, who selected the flavor. Now students, alumni and fans can experience the Gold Rush every day.” 

Now Montana State University and Bobcat fans can fly in style.  

Bobcat HorizonMSU is one of the newest additions to Horizon Air’s fleet of aircrafts that are university-themed. The MSU plane is painted in blue and gold and displays the bobcat head mark on the tail, the collegiate “M” at the back of the plane, Go Cats text on the wings, and the university logo near the front of the plane.

“This is certainly one of our biggest promotional opportunities to date,” said Julie Kipfer, director of marketing and creative services at Montana State University. “We are excited to increase our exposure and visibility in the Northwest region where many of our students, alumni and fans live and travel.”

The first flight of the freshly painted Q400 Turboprop will be from Seattle to Bozeman on November 30, 2010.  After that, the plane will travel on all Horizon routes and may be seen all over the Northwest region.

Free Go Cats Signs 

diecut go catsThe Bobcat Spirit program was created to engage the community and rally support for Montana State University and the Bobcats. MSU is keenly aware of the role we play in our local and statewide community. To recognize this partnership and continue to build excitement, MSU is offering a limited number of free "Go Cats" signs for anyone wishing to show their Bobcat pride. MSU is thrilled to be a part of the community and MSU invites you to show your support of the Bobcats during the sports seasons.

Businesses and individuals are invited to decorate their businesses and homes with blue and gold. Ask your employees to wear Bobcat gear on game weekends. There are a limited number of free Go Cats signs available, so pick them up at one of the following distribution points:

  • Bozeman Area Chamber of Commerce
  • MSU Communications Office

Drive with Pride

plates 1



plates 2


plates 3



Show your support of Montana State University by choosing an MSU license plate.

Choose  a Montana State University, Go Cats, or Bobcat Athletics themed plate when you renew your vehicle registration. Not only do you get to show your MSU and Bobcat pride, the cost of the plates and renewing them each year includes a donation that goes directly to scholarships for MSU students and student-athletes.

To find out more about collegiate license plates, visit: