The JJCBE Center for Entrepreneurship started its entrepreneur in-residence (EIR) program as an additional resource for students in the Alderson Program in Entrepreneurship in the spring of 2011 with its first EIR, Gary Gannon. These seasoned entrepreneurs are brought in to act as mentors the Jake Jabs College of Business & Entrepreneurship (JJCBE) students.
This program provides one-of-a-kind mentoring and face-to-face interactions with successful entrepreneurs spanning diverse fields of expertise. During the week, entrepreneurs visit a number of classes to chat with students, answer questions and give constructive criticism on projects and presentations. They also hold office hours.
|Past Entrepreneurs||Event Description|
BRIT BOOTH & SARAH HUNTER
Total BS Media
"Irreverent Strategery, Entreprgirls, Sock Puppets, and Faking Awesome"
DATE: Thursday, October 13
Total BS Media is full of Brit and Sarah. While equally impressive elements on their own, when combined they form a highly volatile creative compound.
Total BS is partnered with the Blackstone LaunchPad (read about their partnership here) and will be sharing their successful approaches to inbound marketing and TM pending "Irreverent Strategery" as well as their story with the audience. They will partner with the MSU LaunchCats club to host the "Battle of the Brands" workshop on Wednesday, October 12 from 4-6 pm in Jabs 207.
About the Entrepreneurs-in-Residence
Total BS was officially launched on June 7, 2014, and took on their first client, The Coldsmoke Awards, in early August. They landed the gig by poaching the owner's unpublished email from a friend of a friend of a friend. They sent him a note, scheduled a meeting, and booked the 6-month contract within only a few short days. They worked on the award's 10th-anniversary campaign managing creative direction, video production, public relations and marketing strategy.
Today, Total BS Media serves a pipeline and roster of clients throughout Montana, as well as Oregon, Washington, California, Maryland, New Mexico, South Carolina, and Scotland. All new clients coming to Total BS have been through word of mouth or because of their inbound leads from content marketing and SEO.
Content marketing is at the center of Total BS. They specialize in formulating solid strategies that use content marketing and earned media to raise brand perception, awareness, engagement, conversion, and loyalty in an organic and meaningful way. Brit and Sarah are HubSpot certified, which is the leading content management system. They also specialize in many other marketing automation platforms to help clients scale quickly and strategically.