At the Jake Jabs College of Business and Entrepreneurship, innovation is part of the curriculum.
Whether you want to be an essential part of an existing company or create and run
your own business, the Jake Jabs College of Business and Entrepreneurship will foster
your dream and give you the skills to make it a reality.
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The Farm to Market class is part of MSU’s Design Sandbox for Engaged Learning, or DSEL, an interdisciplinary collaboration space where faculty, students and industry professionals use design thinking to solve myriad challenges.
The MSU students put together an extensive integrated campaign that included TV ads, multimedia promotions, mobile apps, strategic partnerships, a redesigned promotional package and social media campaigns.