A love of Montana State University among students is one of the institution’s greatest assets and is seen most passionately in student activities. Students can show their love for MSU is by using its logos in a way that is consistent with and complements the university’s existing identity.Below you will find guidelines for registered student organizations, club sports and Fraternity and Sorority Life.

Below you will find guidelines for registered student organizations, club sports and fraternity and sorority life:

Registered Student Organizations/Club Sports

Student clubs are created for students to explore their academic, recreational, spiritual, and political interests. To allow the most freedom in that pursuit, the student club name should be clearly differentiated from the university’s identity. Guidelines and policies for the use of university name and logo by Registered Student Organizations (RSO) are below.

USE OF UNIVERSITY NAME AND LOGO:

The Montana State University name may be used for internal purposes only, such as on posters and banners. The following guidelines apply:

  • Logo may not be altered in any way.

  • Names and logos cannot be used in conjunction with commercial advertising.

  • In ALL situations, use the MSU logo as intended, without alteration or change.
  • Do NOT stretch, obscure, or otherwise change the logo.

 SELECTING A NAME: 

Registered Student Organizations must include the word “club” in their name.

    • Use of the word “Cats” is allowed, for example: Swing Cats Club

    • Club Sports may request the ability to use the word Bobcats or MSU in their club name.

    • Chapters of National and Honorary Societies: RSO’s may incorporate the use of the university name, but not the logo, into the RSO name: Montana State University chapter of (insert national organization name).

 

CREATING A GRAPHIC IDENTITY OR LOGO FOR YOUR RSO:

RSO’s can create their own unique logos and identity that reflects their club. However, when creating that mark, do not use, incorporate or alter any elements of the MSU logo or the Bobcat athletic marks and logos.

Logo Guidelines

    • The RSO’s full name must appear in the logo.

    • Cartoon and stylized version of Cats and/or a Bobcat are not permitted.

    • Logo designs must reflect positively on the university and your student organization.

 

CREATION OF MERCHANDISE

Registered Student Organizations may create merchandise and memorabilia for the club.

There are two types of merchandise that may be created:

 

1-Internal use merchandise-Any item created bearing the club name, used solely by the members of the group.

The following rules apply:

Designs must be reviewed and approved by the Office of Student Engagement.

All products must be produced by an approved licensed vendor. 

For a list of approved licensed vendors, please contact [email protected]

 

2-External use merchandise-Any item created bearing the club name that will be sold or given away to members outside the club. External merchandise is subject to the trademarks and licensing policy.

The following rules apply:

Designs must be reviewed and approved by University Trademarks and Licensing Director.

All products must be produced by an approved licensed vendor.

For a list of approved licensed vendors, please contact [email protected]

  

 Club Sports

All RSO's that are also approved as "club sports" are subject to the above guidlelines for the creation of merchandise.

Club sports are required to use a licensed vendor to produce any merchandise or apparel with the MSU name and/or trademarks. This includes merchandise used for team uniforms, team equipment, merchandise given as gifts, or sold.

Please contact the Univeristy Trademark and Licensing office to confirm if the team uniform and equipment company is licensed. 

Club sports logos must include the word “Club” in the logo design.

Club Sports may request the ability to use the word Bobcats or MSU in their club name. This process is outlined here.

Registered Student Organizations that are also approved as "club sports" by the Dean of Students (or designated panel) and participate in sanctioned competition (on or off-campus), may request permission from the Licensing Director to use the University name and/or logo, or Bobcat name and/or logo, on a uniform or jersey. The following guidelines apply:

  1. The design of each uniform must provide distinguishing characteristics from any uniform or jersey utilized by Montana State University's sanctioned intercollegiate athletics teams (NCAA teams and MSU Rodeo).
  2. The design must include the words "MSU Club (insert name of Sport)" or similar marking appearing on the uniform. (examples: Bobcat Cycling Club, Bobcat Lacrosse Club, Bobcat Rugby Club)
  3. Images and/or logos of external sponsors are not allowed to appear on uniforms or apparel with the MSU or Bobcat logo
  4. All RSO Club Sport competitive uniform designs and color schemes must be submitted for review and approval by the Licensing Director.
  5. The use of the logos must adhere to brand standards and may not be modified in any way or combined with other logos or verbiage. The University logos must stand alone and be surrounded by clear space.
  6. RSO's in student sports clubs must remain in good standing in order to be eligible to use the logos. Sports clubs members:
    1. Must be 100% students.
    2. Must adhere to academic standards and the student code of conduct.

 

Fraternity and Sorority Life

Creation of merchandise

Fraternity and Sorority chapters are required to use a licensed vendor to produce any merchandise or apparel with the Montana State University's name and logos/or trademarks. This includes merchandise used for chapter members, given as gifts, or sold.

There are two types of merchandise that may be created:

 1-Internal use merchandise-Any item created bearing the MSU name, chapter name and greek letters, used solely by the members of the group.

The following rules apply:

Designs must be reviewed and approved by the University Trademarks and Licensing office. Contact [email protected] or [email protected] 

All products must be produced by an approved licensed vendor. 

Fraternity and Sorority chapters are not approved to use the Bobcat logo or other athletic marks. 

For a list of approved licensed vendors, please contact [email protected]

2-External use merchandise-Any item created bearing the MSU name that will be sold or given away to members outside the club. External merchandise is subject to the trademarks and licensing policy.

The following rules apply:

Designs must be reviewed and approved by University Trademarks and Licensing office. Contact [email protected] or [email protected]

All products must be produced by an approved licensed vendor.

Fraternity and Sorority chapters are not approved to use the Bobcat logo or other athletic marks. 

For a list of approved licensed vendors, please contact [email protected]

 

 Additional resources:

www.montana.edu/studentlogouse 

Registered Student Organization USE of University Name and Logos policy

www.montana.edu/policy/university_name_logos