Articles Published in 2023
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"Can We Talk About Pay Discrimination/Equal Pay/Strategic Compensation Practices? An Exploratory Study on Framing Gender Pay Inequity"
Business and Politics
Graham Austin · Professor of Marketing
Virginia Bratton · Associate Professor of Management
Amber Raile · Associate Professor of Management
Abstract: Situated within the public will and political will framework, this paper explores frames to address the social issue of gender pay inequity. Specifically, the authors examine whether demographic characteristics affect perceived acceptability of different frames describing gender pay inequity and perceptions of this social issue. First, the authors identified 26 terms used to discuss gender pay inequity; this list was narrowed to 12, representing four categories. Next, the authors solicited sentiment reactions to those frames and perceptions of gender pay inequity. Taken together, the results indicated that although respondents had consistently positive reactions to the frames fair pay, equal pay, and pay fairness, perceptions varied across demographic groups. The biggest effects were consistently for political party-related variables. One frame, strategic compensation practices, emerged as a value-neutral frame that could potentially be used to reframe the issue and re-engage business and political stakeholders who do not perceive gender pay inequity as problematic.
"Simulating a sterilization processing department to evaluate block schedules and tray configurations"
The Journal of the International Council on Systems Engineering
Sean Harris · Assistant Professor of Management
Co-author: Valentina Nino; Kennesaw State University
Co-author: David Claudio, University of Massachusetts Lowell
Abstract: Discrete event simulation is a well-established tool for examining the effect of different operating room (OR) block schedules on various performance metrics within the OR suite and adjacent units. However, one unit that has rarely been studied is the sterilization processing department (SPD), which cleans and assembles reusable OR instruments. As part of a larger research study, we developed a series of OR block assignment models that sought to reduce the workload of the SPD and developed a tray optimization model to reduce the number of instruments on increasingly bloated instrument trays. While initial numerical experiments were promising, a comprehensive simulation model of the OR and SPD was needed to more thoroughly examine how potential changes to the block schedule and/or more efficient tray configurations could improve SPD processing times. In this article, we incorporate the SPD into an existing simulation model of an OR suite, which is the first of its kind, and examine the effect that different block schedules and tray configurations have on SPD processing times. Simulation results confirm earlier numerical computations. Furthermore, simulation results suggest that more efficient instrument tray configurations are a much better and more viable method for improving SPD processing time than reconfiguring block schedules.
"Environmental practice adoption in SMEs: The effects of firm proactive orientation and regulatory pressure"
Journal of Small Business Management
Brooke Lahneman · Visiting Professor of Management
Co-author: Beverly B. Tyler; North Carolina State University
Co-author: Daniele Cerrato, Marco Minciullo, and Nathalie Spielmann; Università Cattolica
del Sacro Cuore
Co-author: Allan Discua Cruz, Lancaster University
Co-author: Karin Beukel, University of Copenhagen
Abstract: Even with proven benefits of engaging in sustainability, and stakeholder and regulatory pressure to do so, small- and medium-sized enterprises (SMEs) seldom adopt environmental practices beyond those required. To investigate why some SMEs adopt environmental practices while others do not, we studied the proactive orientation–environmental practices link and the moderation of regulatory pressure on this relationship. Based on a survey of 286 SMEs in the wine industry in Italy, France, Denmark, and the United States, we tested our model using regression analysis. We found support for our hypotheses on the positive proactive orientation-environmental practices link and the enhancing role of regulatory pressure. We conducted further supplementary exploratory analyses to examine these relationships among different types of environmental practices. The findings from our study offer new research directions regarding the nuanced roles of proactive orientation and regulatory pressure in motivating SMEs to adopt more environmental practices.
"Buyer-seller negotiation in consumer markets: an intention congruence approach"
Journal of Consumer Marketing
Omar Shehryar · Professor of Marketing
Abstract: The purpose of this study is to understand how the degree of congruence between buyers’ and sellers’ intentions to negotiate impacts buyers’ postpurchase emotions and attitudes. In addition, the study examines whether buyers’ self-confidence and negotiation expertise can increase buyers’ perceptions of control and regret, as well as buyers’ postpurchase satisfaction and enjoyment with the purchase. Traditionally, marketplace exchanges have been classified as either fixed price or negotiated. The present research treats marketplace exchanges along a continuum of intention congruence to test the relationships between intention congruence and outcome variables of control, regret, satisfaction and enjoyment with the purchase.
Results indicate that when buyers are willing to negotiate but sellers do not reciprocate equally, buyers feel less in control of a transaction. Contrarily, buyers experienced greater control and lesser regret when buyers’ perceptions of sellers’ intention to negotiate exceeded buyers’ own intentions to negotiate. Results also suggest that when buyers’ intentions to negotiate were congruent with buyers’ perception of sellers’ intention to negotiate, greater dyadic levels of negotiation marginally lowered buyers’ perceived regret. Overall, an intention-congruence perspective adds to the current understanding of negotiated exchanges and is a meaningful approach for improving postpurchase outcomes for buyers.
"NFT luxury brand marketing in the metaverse: Leveraging blockchain-certified NFTs to drive consumer behavior"
Psychology & Marketing
Christine Sung · Associate Professor of Marketing
Co-author: Ohbyung Kwon; KyungHee University
Co-author: Kwonsang Sohn; KyungHee University
Abstract: Industry 4.0 technology enables luxury fashion brands in the virtual market to quantify the value of digital items in the metaverse; thus, brands can maintain their reputations, ensure consistent and integrated luxury brand marketing, and attract new consumers in the virtual market. Understanding consumer behavior toward buying digital assets (i.e., nonfungible tokens [NFTs]) is important. By using blockchain-based NFTs as a way to verify the authenticity of digital assets in the virtual market, luxury brands can maintain their reputations and help consumers protect their digital assets. Thus, developing global marketing strategies supported by this technology is important for the success of luxury fashion brands in the metaverse. We conducted analyses to explore consumer behavior in the metaverse with regard to blockchain-based luxury NFTs. The findings reveal the psychological evaluation process as a mechanism that drives consumer behavior toward NFT luxury brand fashion items in global virtual markets. The empirical findings also extend the application of game theory and prospect theory by revealing the psychological evaluation of risks associated with (not) buying luxury fashion NFTs as another mechanism driving consumer behavior in the metaverse.
