Orser Speakers Forum Features The ArmorAll Story on March 25

March 18th, 2010

The Spring Orser Speakers Forum will host Alan Rypinski, the man who launched a once obscure chemical product called ArmorAll into a $150 million international brand with only a $5,000 investment and creative marketing. Featured by Advertising Age as a “Superstar of Marketing,” Rypinski will share his experiences about his business endeavors. The event will take place on Thursday, March 25 from 4:10-5:00 pm in the Procrastinator Theater on the MSU Campus (Strand Union Building).

Rypinski was inducted into the “Marketing Hall of Fame” by Advertising AgeandBusiness Week for his business endeavors. He launched the kids’ phenomenon “World Pog Federation” and a veteran of consumer product start-ups, he also founded “Wrinkle Free,” “Lasting Endearments” and the “Internet Tool Box.”


About the David Orser Executive Speakers Forum

In its 21st year, the David Orser Executive Speakers Forum brings accomplished and inspiring professionals to MSU’s College of Business to deliver large, open-forum lectures and to share their expertise and experience with students in the classroom. David B. Orser, a 1966 MSU graduate, began funding the program in 1988 to inspire MSU business students to pursue careers as innovative, responsible and ethical business leaders.

For further information about the David Orser Executive Speakers Forum, please contact Audrey Lee at 406-994-7026 or e-mail: audrey.lee@montana.edu.