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Orser Presentation by Director of Advertising for BBC Global Channels
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Jonathan Howlett, BBC Executive, to Give Free Lecture at MSU College of Business
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Jonathan Howlett, Worldwide Director of Advertising for BBC
Global Channels will be the David Orser Executive Speakers Forum
guest presenter at the MSU College of Business. Howlett will
present "Branding of Nations," Thursday, April 12, at 4:10 pm.
The lecture will take place in Reid Hall #108 on the MSU campus.
Business owners, members of the community and MSU students are
invited to attend and participate in a Q&A session following the
lecture.
Branding is considered the new paradigm for advertising and
marketing according to followers of current business trends.
Howlett will explore the concept of branding as it relates to
nations; how branding effects worldwide perceptions of a country
and how it can be used to change those perceptions. Howlett is
responsible for advertising and sponsorship revenue for the BBC's
commercial global channels including BBC World, BBC
Entertainment, BBC Knowledge, BBC Lifestyle, BBC HD and BBC
America.
Before joining Global Channels, Howlett was director of airtime
sales for BBC World, the BBC's 24-hour international news and
information channel currently available in over 280m homes around
the world. In April this year, BBC World's airtime sales team
merged with Global Channels.
Howlett remains a board director of BBC World Ltd. and travels
extensively visiting global advertisers and their agencies around
the world. He is supported by a sales team of more than 70 staff
based in 12 international offices New York, London, Paris,
Frankfurt, Dubai, Mumbai Bangalore, Delhi, Singapore, Hong Kong,
Tokyo and Sydney.
About the David Orser Executive Speakers Forum In its 19th year,
the David Orser Executive Speakers Forum brings accomplished and
inspiring professionals to MSU's College of Business to deliver
large, open-forum lectures as well as to share their expertise
and experience with students in the classroom. David B. Orser, a
1966 MSU graduate, funded the program beginning in 1988 to
inspire MSU business students to pursue careers as innovative,
responsible and ethical business leaders.
Howlett's lecture is free and open to the public. For more
information, contact Dave Foster at 994-6188 or
dfoster@montana.edu.
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