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Hands-on Experiential Education Courses Unique to the CoB
The College of Business uniquely incorporates hands-on
experiential education into three of its courses by pairing
students with start-up or growth companies. These students see
first-hand the initial decisions and groundwork that helps
establish a thriving and successful business. Working
hand-in-hand with company executives, students utilize knowledge
gained from their group projects, case studies and classroom
exercises and simulations, and apply this information to
real-life situations.
Dan Moshavi, CoB Interim Dean, stresses the importance of these
courses. "By providing our students with a variety of
experiential learning opportunities, we help them develop both
the confidence and competence necessary to successfully manage
and compete in the business world."
The following three courses are examples of the College's unique
hands-on experiential education.
ENTREPRENEURIAL EXPERIENCE The Entrepreneurial Experience
class, MGMT 463, is the capstone course for the Entrepreneurship
& Small Business Management minor through the Alderson Program in
Entrepreneurship. Student groups assigned to each business work
on projects that focus on specific business areas, based on
company identified needs.
Many of the start-up businesses that participate in the
Entrepreneurial Experience course and the Alderson Entrepreneur
Program are referred by TechRanch, a Bozeman venture incubator
serving entrepreneurs and investors. This partnership is truly
unique, as the program is directly involved with both a business
incubator and technology transfer organization.
This program's success can be measured by its national
recognition, one of 19 entrepreneur programs recognized by the
Small Business Administration in 2005 and again in 2007 for
demonstrated market-based results.
Interest and involvement in this course since its inception has
been extraordinary, with more than 250 students logging 9000-plus
hours of pro bono consulting for participating companies through
the College's Alderson Program in Entrepreneurship.
MANAGEMENT PRACTICUM MGMT 475, Management Practicum, is
another course where students and businesses work together. The
course gives students the opportunity to work with client
companies. Each group must coordinate presentations, weekly
meetings and regular communication with their client company.
Similar to MGMT 463 but without the entrepreneurial emphasis, the
groups in MGMT 475 also work on a variety of projects such as
developing operations manuals, marketing plans, business plans,
metrics to identify sales targets in a geographic area, as well
as employee satisfaction surveys, to name a few. Participating
companies for the spring 2008 semester have included Pacific
Equipment Corporation, InterMountain Opera and the MSU Bookstore.
Abby Olp commented on what she experienced in her MGMT 475 class:
"I really enjoyed this class, and it has allowed me to talk about
my experiences with potential employers. Because it is a more
practical, hands-on class, I was able to apply my book knowledge
and really demonstrate that I was able to handle work that lasted
over a period of months, work with outside clients, demonstrate
research capabilities, presentation skills, contracting skills
and maintain client relationships."
MARKETING MIX DESIGN A third course, MKTG 447, presents
emphasis on business marketing. The course is a non-textbook
course, focusing on real-life applications of marketing
academics. Students exercise their marketing skills with local
companies by helping them research, develop and execute marketing
strategies.
Working in teams, students build a relationship with their
client, coordinate schedules with them and prepare marketing
proposals as requested by the client. At the end of the semester,
clients are brought into the classroom for a professional
presentation and receive a bound proposal document.
The evaluations and comments from the clients involved in this
course have been overwhelmingly positive. Recent clients have
included local businesses such as Alpine Lawn Care, the Arts
Council of Big Sky, Big Sky Premium Meats, Elle's Belles Cookies,
ERA Landmark, Girls Outdoors, Gold's Gym, The Holiday Inn and Red
Willow.
Experiential education assists College of Business students as
they prepare for the professional world, helping them understand
and apply their classroom experiences to real-world situations
while they are still in school. Discovering their creative
abilities while solving real business problems, students develop
strong business communication skills and learn how to interact
professionally with co-workers and clients, all while helping
local businesses improve their company's performance.
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